101 Sale

Do you use many types of marketing and are never exactly sure if anything has worked for you?  Spending on different advertising streams without having some means to determine the sales they produce is like pouring cash down the drain and is one of the big differences between successful firms and the also-rans.  And that means you can’t understand what’s working for you and what’s not.  For example, if you choose a radio campaign that costs you ,000 concurrently with a leaflet drop for ,000 and in total make ,000 return, you need to know which has worked the best in order to know where to spend another time.

Working with somebody from Cambridgeshire business coach will bring the facts about your marketing to the surface.The secret to marketing success is to keep track of your results.

That’s why you must take the time to figure this out, and you’ll soon realise that advertising that works brings in more money than it costs.  Great advertising is the same as putting £100 in the bank and getting £200 back, since it’s basically a license to print money.  Understanding which campaigns and tactics generate the most sales gives you the edge against your rivals – an edge that most companies simply don’t understand even though you can do it for free.

Instructions For Testing & Measuring

How you measure your results depends very much upon the strategies used. Use the ideas below to inspire you in other creative ways to test and assess your marketing efforts.Use a simple tally chart, with a line for each advertising promotion; then simply place a mark when a customer comes in from each source.Use different telephone lines for each lead source, so that when you get a call from TV adverts, the radio and the local paper a different phone rings; count the calls per line and you’ve got a great measure for enquiries.  A voucher is one more method of calibrating the effectiveness of your campaigns – you just need to add the number of coupons returned in a given period and you’ll know the number of leads it generated for you.

Another very neat method for measuring enquiries is to get your customers to ask for anybody by name.  One business sent out leaflets advertising home repairs and told people to call and ask for David.  They added 1 to the score  each time anybody mentioned David and found it worked exceptionally well.

If you’ve got a website, you can ask the customer where they heard of you.  Another great way to track customer sources is to use statistical analysis on your website, often called analytics, to monitor what keywords people have used to find you, or what sites they’ve come from.

With a bit of luck this has given you some inspiration and enthusiasm to get cracking and create your own monitoring program of some kind for your marketing. 

And of course, if you need some help to get going, you can always consider business coaching uk.

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