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Posts Tagged ‘Article Marketing’

Bing from Microsoft is one of the newest search engines on the Internet, although the company’s promotions establish it as a different search tool.   Rather than being a ‘search engine’, Microsoft calls it a ‘decision engine’.  For example, Bing’s user interface can provide the user with more accurate and pertinent data with less effort, which is something that Google sometimes fails to do.

If you wish to build further backlinks through article marketing, how do you achieve the best results using Bing’s engine?  First, let us briefly discuss the special aspects of the Bing ‘decision engine.’

The Bing engine does a better job in terms of presenting relevant results and detailed information to Internet users who employ it, in comparison to Google.   On the surface, it may be due to the distinctive user interface that Bing has.  The snippets that Bing provides also allow a user to view more detailed info about a webpage, for example, without leaving the search results page.  Further information is displayed without leaving the Bing results page, simply by moving your cursor over the associated information.  If the information contains associated meta-data, moving the cursor over the primary information will display this as well.

It may seem that one needs to redo or rethink his article marketing strategy, but the conventional standards may still be used.  An edge over your competitors may be achieved much like before: by writing high-quality content, incorporating the relevant keywords, and disseminating your content through article directories – making sure that you also create an accessible and compelling author bio or resource box.

The more detailed data that can be seen through Bing’s search results may equate to more convenient access to the desired information for any visitors.  There may be coming developments to Bing that would necessitate some adjustments to your article marketing strategies.  Ranking highly in the search results for your keywords and niche will still give you better results and better exposure for your website, even with Google’s rival engine.

You do not need to rebuild your article marketing methods from the ground up if you want to attract traffic from Internet users who use the ‘decision engine’.  Bing is one of the best innovations in search engine technology, and simply using an article writing service while new developments come along will serve you and your website well enough.

My Article Network Review

To direct the maximum amount of traffic to your website, it is necessary to send your articles consistently.  Sending a few high-quality articles per week to different article directories is recommended.  Do not send more than one article to the same directory per day, as some article directories may see this as spamming.

There are numerous article directories on the Web you can send your new articles to.  You can send your articles to the most widely used directories, as well as sending them to directories that focus on niche topics.  To do the latter, enter your keywords and the phrase ‘ezine directory’ into Google’s search box.

Here are some of the top article directories on the Internet:

•    www.myarticlenetwork.com
•    www.ezinearticles.com
•    www.goarticles.com
•    www.articlebase.com
•    www.articlecity.com
•    www.articledashboard.com
•    www.ideamarketers.com
•    www.isnare.com
•    www.searchwarp.com
•    www.selfgrowth.com

Reviewing your articles for any oversights, such as misspellings, and following correct sentence structure and grammar are important.  Your article marketing efforts will benefit from making sure that your content is top-notch, while you ensure that the links and other details you provide in the resource box for each article are accurate.

Manually submitting articles to the directories one by one may prove to be tiresome after the first few times.  Using article submission software, which you can find on the Net for free, will save you much time and effort, as well as minimizing errors due to oversight.

Brad Callen’s Article Submitter software is one good option.  The program fills necessary information in the pertinent fields by itself.  All the user has to do is click on ’submit’ and go to the next website.  The aforementioned software saves time while displaying the Page Rank rating of the sites you send your articles to.

For a more automated article submission process, articlemarketer.com or isnare.com are recommended.  These article submission websites give you the ability to disseminate your articles via article directories much more quickly and easily.

Isnare and Articlemarketer both charge rates for their article submitting services.  The rates you need to pay depend on the amount of content you want to send, with Articlemarketer’s annual rate coming at 9, and Isnare requiring to send 10 articles.  The latter allows a user to submit any number of articles.  The site also hosts a no-cost account, which can send your articles to a sizeable number of sites.

If you are just starting with article marketing, or have to work on a small budget, Isnare may work for you.  Otherwise, the My Article Network account is highly recommended.

Article marketing is one of the key methods for bringing traffic to your website and obtaining the backlinks that are essential for search engine optimization (SEO).  Thus, low cost articles can help a lot in promoting your products or services on the Internet, and this is mainly achieved through backlinks – links that are placed in unique articles that point to your site.  There are two basic ways by which these cheap articles can be utilized to greatly increase the traffic to your site, and in turn, boost your sales.  One way is to take advantage of word-of-mouth promotion, which is likely to follow as your articles gain recognition for being informative and useful.  The second way is through the generation of backlinks that are required to cause the search engines to place the URL of your website on the top page of their search results.

The search engines usually calculate the relevance of your site to a specific keyword or phrase by counting the number of quality backlinks to your website.  Thus, one of the primary SEO methods is to optimize the number of quality backlinks, and unique article content is one effective strategy for organic production of these links.  It is important to note here that the backlinks should be created in the conventional manner – through a site linking to another relevant site – as opposed to the gray-hat method of link farms.  This can be accomplished by submitting your articles to e-zines and article directories.  With this strategy, people will have a better chance of locating your articles.  When readers realize that these are informative and helpful articles, some may want to republish your content.  Each person who will republish your article will count as an additional backlink for you, because he would have to post your article on his site without making any alterations.  This may be slow at first, but the eventual growth of the number of backlinks would be exponential.

Of course, it is important to ensure that the articles are of high quality, or there will be less Internet users who would want to read them.  Luckily, you can always find companies offering article writing services on the Internet, if you do not have the desire or the time to compose the articles yourself.  You can specify the number of words and the keyword density to be used.  Just be careful in picking your writing services provider, although low cost articles do not necessary mean that the content produced is of low quality.  You will have to identify that unique combination of low price and quality of content when choosing your provider.

To help your website’s exposure in terms of search engine results, employing a professional SEO article writer is a necessity.  A professional SEO writer has the abilities of a good article writer, and the added skills of creating articles using keywords, with search engine optimization in mind.

SEO content writers can help promote your website with articles that allow for maximum exposure.  Your articles should be easily identified and located by search engines when it evaluates websites.  Again, the conventional standards of writing high-quality articles apply, among other related criteria.

Choice of Niche Keywords

Due to the nature of the Internet, almost any kind of product or service has a potential market.  If Internet users can find your site easily while they search for desired information, then your marketing endeavors are off to a good start.  All promotional strategies build on the premise that your brand is available and accessible – let your marketing efforts prove so.  If relevant and popular keywords are incorporated into your content by professional SEO writers, then your site stands a greater chance of ranking high in the search engine results.  The importance of using relevant keywords cannot be stated enough – this permits users to see your website and allow you to promote your product, service, and company name.

A professional SEO writer also has good fundamental writing skills, much like copywriters in conventional advertising.  Any material released by such a writer has to be virtually perfect, grammar-wise.  There should be no misspellings anywhere in the content of an article.  The content’s structure, as well as the thoughts or ideas illustrated therein, will make or break your articles on tap.  The SEO writer must serve to promote your brand, product, or service to the utmost.  The ideal results would be that a professional article writer’s content places your company’s best foot forward – thus attracting new clients or readers and keeping current ones satisfied.

A writer well-versed in SEO also includes factors such as keyword density in how he or she produces articles for you.  Your site may get top position in the search engine results, yet viewers who see your articles may dismiss your content if the number of integrated keywords is too high.  On the other hand, integrating just a few keywords into such an article may make it seem ‘natural’, yet sacrifice what additional exposure your promotions may achieve through the search engines.  A professional SEO article writer strikes a compromise, by including an appropriate number of keywords in the content, making sure that the article sits well with both the readers and the engines.

Article ghostwriting is a very important service that you may need for Internet marketing success.  Articles are very effective when it comes to generating traffic.  {Through article marketing, a website’s search engine ranking can increase.}  You can increase your search engine ranking by using article marketing.  {The profits of your business can be even bigger if you can find a highly-skilled article ghostwriter to work with.}

When articles with high-quality content are published online, they generate a huge wave of traffic for your website.  When this happens, the cost for the article writing service may seem insignificant.  Articles that are related to the content of your website can be a good way to attract clients.  When you gain respect from readers, you have a good chance of gaining loyal customers.  It is almost essential to use the services of a ghostwriter for Internet marketing.

The most important thing you need to do is to find a skilled ghostwriter.  The credibility and reliability of the ghostwriter should also be taken into consideration.  It may be hard to look for a good ghostwriter.  The ghostwriter should be able to demonstrate flexibility in terms of writing.  {When you have found a suitable ghostwriter who can meet your requirements, the next thing to do is allow him to study the subject matter of the content you want him to write about.}  {After finding a skilled ghostwriter to work with, you need to get him exposed to the subjects his articles will cover.}  Articles need exposure to gain readers.  You can publish articles in article directories such as Ezine Articles. 

An article ghostwriter usually does not have comprehensive knowledge of the topics he writes about.  Research skills are very important for a ghostwriter.  A ghostwriter has to have above-average research skills.  Articles that ghostwriters make are usually written in a different tone.  Nonetheless, the fresh approach to a given topic can actually gain more readers.

There are essential skills needed for article ghostwriting, including the ability to write well in the language.  Search engine algorithms are used to find relevant content for different keywords.  It is important that a ghostwriter utilizes LSI-researched keywords.  LSI keywords are basically keywords related to a primary keyword.  If you are looking for a ghostwriter, you should look for one with good vocabulary, grammar, and creativity.

When articles are written well and with search engine optimization in mind, the search engine ranking for a website also increases.  A ghostwriter must also be knowledgeable in search engine optimization.  It is highly critical that articles be optimized for search engines.  You should wisely choose ghostwriters who have a good understanding of SEO.

You can effectively maximize your site’s search engine optimization (SEO) by having your article marketing outsourced when you are trying to sell a service or product through the Internet.  SEO is the process for getting the highest ranking possible in the list of URLs presented by the search engine as the results of a particular keyword search.  The possibility that an Internet surfer will visit your site is substantially increased if your URL is placed on the first page of the results.

More traffic to your site means that you have a better chance of selling your product or service and unique articles offer an inexpensive way to increase that traffic.  The first purpose of the articles is to allow you to place the keywords and phrases that you believe would be searched when a potential buyer of your product or service uses the Internet to look for your kind of product or service.  In this way, the search engine spiders will know that your website is focused on those keywords and phrases and will include your site on the results pages when someone searches for them.

An important step to take is that you submit your unique articles to the sites that collect them.  These sites that collect articles already have high rankings in the search engines so that the ranking of your own site will be pulled up because of the links to your site that are included in your articles that result in more and more backlinks to your website as the number of articles that you have submitted increases.

The second purpose of the articles is the natural generation of backlinks to your site.  This is because backlinks are taken by search engines, especially Google, to mean that your website is popular.  The more backlinks you have from quality sites, the better your search engine results pages ranking will be.  Also, you may gradually become an expert in your specific field as you get more and more articles published on those websites.  Many people would then like to provide a link to your website so that the number of backlinks to your website will grow even faster.

Therefore, marketing with articles on tap is very important in maximizing your SEO activities.  And if you feel that you do not have enough time to write those articles, you can always buy articles from an article writing services.  The prices offered for the quality articles are quite affordable.

Many people want to get into marketing Clickbank products (particularly diet products) because of how much money you can make doing it. Unfortunatly many people get started with PPC marketing and find themselves losing a lot more money than they are making.That’s because while PPC can be very effective, there’s also a huge learning curve and a ton of competition. Plus you have to spend a lot of money during your trial & error days figuring out what works and what doesn’t work. Instead of wasting cash on Pay Per Click advertising that may not work for you, I recommend trying the far less expensive alternative option which is marketing with articles.

Article marketing is inexpensive (requiring more time than money) and it brings in long term results. You can build a long term income stream by building a landing page like this one: “Day Off Diet Review” which promotes a high pay out high conversion Clickbank product like the one being promoted on that landing page.

It’s recommended that you use a variety of article submission services combined with the use of EZineArticles. It’s essential to know which submission services are effective and which ones are a waste money and time. You can save a lot of time by using a quality article submission service because it will actually leverage your work for far better results. following] this article submission websites test to know which submission service is right for you.

When choosing a Clickbank product to promote you should avoid the fad products (think “run your car on water”) and all of the internet marketing products (because people in this market just buy with their own Clickbank ID anyway.) Instead I recommend spending your time in the diet market for the best long term results. Always there will be overweight people looking for a new diet program to try. This market is going nowhere fast! Don’t invest your valuable time and energy into promoting something that will likely not be making you any money in the future, you should instead spend your time promoting an “ever green” product that can make you money forever.

Making money online is not a mirage. Many affiliate marketers are making lots of money. And in these difficult economic times many more will be getting into the action. That’s why it’s important to get started right now because you do not want to be lagging behind from the get go.

Affiliate marketing can be a tough business.  We need to know a lot more than we thought when we first entered the field.  The learning curve is too steep for some, and many simply drop out.

If you’re reading this, I hope that you are one of those select few who will stay committed over the long haul, constantly increasing your knowledge base and actually applying what you learn by taking action.  The most common problem among failed affiliate marketers is buying magic, secret plans and not implementing them to see if they actually work as promised.  Some are no more than buyers; they don’t even read the books they buy.

I want to recommend two wonderful resources for affiliate marketers.  One of those is a new approach to article marketing that automatically forwards your articles to many blogs as well as traditional websites, not just those you run yourself.  The system is called MyArticleNetwork.  I have described the way it works elsewhere (see that link).  Here, I am going to describe one way that it can be used creatively by an affiliate marketer.

If you write an article for distribution via one or more article directories, your link is limited to the author’s resource box, usually placed at the bottom of the content.  With this new system, you can put up to three links directly into the article itself.  Contextual links are much more effective.  Furthermore, the top article directories (those with the most traffic, which are most likely to show up in the search engine directories) will not allow you to place a direct affiliate link into even the resource box.  With this system, affiliate links are permitted.  You can get a feel for the whole process by visiting the site for this unique article marketing approach that will pre-spin your article so that unique versions are distributed to websites and blogs within your niche from their membership of over 10,000 websites.

My other top recommendation is a complete learning system for affiliate marketers.  This is a completely revamped reissue of Anik Singal’s famous AffiliateClassroom.  Singal earned recognition as one of the young entrepreneurs of 2008 by Business Week, a top publication.  Singal has spent the last two years totally remaking this ground breaking program.  I strongly urge you to sign up for the complete information before all the spaces are taken.  No joke, this will fill very quickly.

If you see simply a squeeze page, that means that the course has not yet opened.  Fill it out to receive updated information, as it is being launched very soon.  If it has already sold out when you arrive, check for a waiting list, and sign up if one becomes available.  Good luck!

Anticipating a question that I would ask, yes, both of these have affiliate programs, but you can’t use your own affiliate links to purchase either membership.  You must sign up for both prior to gaining access to the affiliate programs.

Considering how much time and money an online marketer spends on article marketing, we want to get the most value possible from our efforts.  Regardless if we write our articles in-house or outsource to a professional writing service, we need to recoup our expenses by increasing our traffic and, ultimately, our sales.

Article directories are the most frequently used distribution point for our content.  There are three advantages to using a good article directory.  First, a top tier article directory attract a lot of traffic.  That means a lot of people have an opportunity to find our article there.  An attractive title will encourage a lot of those visitors to read our articles and, perhaps, click through to our website.

Second, webmasters of other sites within our niche will pick up our article with our embedded links for publication on their own sites.  These sites will typically have far less traffic than the article directories, however that traffic will tend to be highly targeted.  Consequently, we can expect a higher proportion of those niche website’s visitors to choose to read our article.

The third advantage is that the search engines are very likely to notice the links to our site from the syndicated article, and, as a result, our search engine listings are probably going to improves.  However part of that improvement will be limited and temporary, because most of the repeated instances of publication of that same article will be considered duplicate content. 

We can get some additional benefit by providing each directory with a unique version of our article.  We can accomplish that efficiently using article spinning.  But even if we submit a unique article to each directory, the individual sites that take their content from that directory will still be duplicate content.  Thus, while spinning our article prior to submission to multiple directories is a great improvement, we can still do even better in squeezing value from our article marketing efforts.

An alternative to using only article directories is to also distributed unique articles to individual sites within our marketing niche.  Unfortunately this can be a time consuming challenge in identifying potential publishers for our articles and then convincing those webmasters that they can actually benefit from publication of our articles (and our contextual links).

Fortunately there is a semi-automated system to make implementation of this peer-to-peer exchange easier.  I think of it as a content distribution cooperative.  I provide a complete description of this automated content distribution system elsewhere.

The effort that goes into article authoring is what convinces many Internet marketers to seek help for much of their article marketing efforts by hiring a writing and spinning professional. However, if you prefer to do your own writing and spinning, here are some tips that I can offer to increase the efficiency of your writing, always being mindful of the objectives of increased traffic to your site and improved search engine optimization (SEO).

* Dedicate a regular time at least once a week to write articles. This is usually a several hours during the weekend and possibly a couple of hours each working week depending upon my schedule. With other writing commitments including my website, this sometimes is quite a stretch for me.

* Make a list of the special submission guideline of each of the article directories to which you normally submit. Include specific elements such as minimum article length, number of keywords permitted, whether or not an abstract or summary is required, and so forth. Make sure that your article meets all of the criteria of all of the directories to which you plan to submit your article.

* Write from your own personal experience Many people use the web to locate answers to their questions, so your personal experiences actually lend credibility. Use the personal touch to begin to build a relationship and not to “sell” your product or service. Also include some humor if possible. Leave them wanting more, as the old show business cliche goes. After all, you want them to click your link to end up on your website.

* When you choose a topic, rely on your keyword research to direct you.

* I always write using wordpad or some text editor so that I can avoid embedding those invisible codes that are part of any document that comes from a word processing program. However, I then paste the article into MSWord in order to get a quick word count and look for simple spelling errors. I don’t save the copy in the word processing program, though. I want to paste my article into submission forms in pure text format.

Hopefully, these strategies will not only improve your Internet marketing through increased traffic to your web site, but will also improve the quality of your articles and potentially start to build those relationships with future customers or clients.