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Posts Tagged ‘article writing’

The effort that goes into article authoring is what convinces many Internet marketers to seek help for much of their article marketing efforts by hiring a writing and spinning professional. However, if you prefer to do your own writing and spinning, here are some tips that I can offer to increase the efficiency of your writing, always being mindful of the objectives of increased traffic to your site and improved search engine optimization (SEO).

* Dedicate a regular time at least once a week to write articles. This is usually a several hours during the weekend and possibly a couple of hours each working week depending upon my schedule. With other writing commitments including my website, this sometimes is quite a stretch for me.

* Make a list of the special submission guideline of each of the article directories to which you normally submit. Include specific elements such as minimum article length, number of keywords permitted, whether or not an abstract or summary is required, and so forth. Make sure that your article meets all of the criteria of all of the directories to which you plan to submit your article.

* Write from your own personal experience Many people use the web to locate answers to their questions, so your personal experiences actually lend credibility. Use the personal touch to begin to build a relationship and not to “sell” your product or service. Also include some humor if possible. Leave them wanting more, as the old show business cliche goes. After all, you want them to click your link to end up on your website.

* When you choose a topic, rely on your keyword research to direct you.

* I always write using wordpad or some text editor so that I can avoid embedding those invisible codes that are part of any document that comes from a word processing program. However, I then paste the article into MSWord in order to get a quick word count and look for simple spelling errors. I don’t save the copy in the word processing program, though. I want to paste my article into submission forms in pure text format.

Hopefully, these strategies will not only improve your Internet marketing through increased traffic to your web site, but will also improve the quality of your articles and potentially start to build those relationships with future customers or clients.

For those who just happened to stumble onto this article and are starting from the very beginning (a very good place to start), I’ll begin with a brief answer to the question:  What does the term article spinning mean?

We sometimes spin articles so that we can obtain additional value from the effort that we put into producing an excellent example of Internet content.  We want to minimize the same article’s publication on a large number of websites, due to the fact that duplicate content won’t benefit anybody involved.  Our readers certainly do not need to repeatedly find the very same article, the publishers risk getting no value from a duplicate article since the search engines attempt not to list the same article multiple times in any set of results for a given search by a user and we online marketers, in turn have a substantially decreased liklihood of getting all of the visitors or search engine optimization (SEO) value through our links that we might have have received from entirely fresh articles. 

Content or article spinning is really nothing more than rewriting the article multiple times…except that it is a lot easier, although still somewhat time consuming.  What we actually do is rewrite the content one chunk at a time.  The size of the chunk that you rewrite at one time, is up to you as you prepare for spinning.  We essentially provide alternatives for each of those “chunks” from which a software program will randomly select.  We might provide our software alternatives for entire paragraphs, for entire sentences, for phrases and for individual words. 

We can also place alternatives within other alternatives, using a process known as nested spinning.  As an example of this, let’s use this as my first sentence: “I adore my new green hat.”  I could rewrite two substitutions for that.  The first might be, “I surely love my green hat that I bought recently.”  A second alternative could be broken into two sentences to achieve even more variety.  “I purchased a new hat not long ago.  It’s a very cheery bright green.”  When these are presented to my spinning software, it will randomly choose one of the three alternatives for each of the many article versions that it provides.

I can provide more alternatives by using nested spinning for each of those options that I have so far created.  I’ll just use the third alternative for a quick example of how this works.  I could provide a rewritten version of the words, “purchased a new hat” to “bought a new cap.”  I could also provide an alternative to “not long ago.”  That might become, “a short while ago.”  In other words options are nested inside other options.

The more alternatives you provide for the computer software, the more versions you will have that are sufficiently different from each other.  Many article marketers believe that the versions should differ from each other by at least 20%, some say 25%, and I usually shoot for a minimum factor of uniqueness of around 30% to 35%.  (I use additional software to measure this factor.

Here are a couple slightly different approaches to make the best use of your article spinning.

Method 1:  Rewrite every paragraph one time (two would be even better).  Use nested spinning by now rewriting each sentence in each alternative of each paragraph once.  Next, add one more level of nesting by providing alternatives to certain words and phrases in the first two paragraphs and in the last paragraph.

Method 2:  Rewrite every sentence in the entire article one time.  Go back to the beginning of the article.  Provide one more rewritten version of each sentence in the first, second and last paragraphs.  Using nesting, provide alternative words and phrases for each of the alternative sentences in the first several paragraphs and that last paragraph.  Also provide some alternatives for selected words and phrases in those middle paragraphs.

The first approach is better, especially if you have a high standard of uniqueness that you want to achieve or if you want to generate a large number of unique articles.  While not as thorough, the second method is faster to prepare.

If you outsource your spinning to a professional article spinning service, I suggest that you be certain that the service will follow these broad recommendations.  Indeed, consider sending the spinning company a link to this article.

You may stand to gain more profits if you outsource your article marketing requirements and hire someone else to do the article writing for you.  While there are many reasons for this observation, one of them is that you need a lot of time to write the articles.  Pretty soon you may find that a large part of your time is spent on composing the articles and you have very little time left to do the other essential activities in Internet marketing.  You may also discover that it would take you a much longer time to finish the articles than if you have a professional article writing service do them.

It is also important to observe that competition in online marketing has been growing at a steady pace, thus resulting in the need to get more articles published in more directories in contrast to what was need a few years back.  The work needed for writing the articles has, therefore, become even harder.  And if your competitors outsource their article marketing needs, you may find it very hard to gain the upper hand because they can publish their articles on tap much faster than you.  If you lose to competition, you lose your chance of increasing your profits and you endanger the viability of your business.  It is easy to see why outsourcing your article writing needs could earn you more money in the long run.

However, before you start outsourcing your article marketing requirements, make sure that you have been doing this yourself for some time.  In this way, you would have a benchmark to evaluate the performance of your service provider and know if you need to find another provider.  You also know what quality articles are in terms of their construction, keyword density, and other factors.  You also know the work required to write the articles and you can come up with a realistic price and turnaround time.

And when you select your service provider to get your article marketing outsourced, it would be a grievous error to choose one based primarily on price.  While businesspeople should always be on the lookout for ways to save money, it could be more expensive for you in the long run if you obtain inexpensive but poor quality articles.  Make sure, instead, that you get high quality articles that are able to bring more traffic to your website.  More visitors means more chances of making a sales and increasing your profits.  Thus, you can really have more profits if you outsource your article marketing needs.

I think most brick and mortar business operators would be stunned to know how much writing is required for an Internet business venture. Using the Internet for commercial purposes requires a huge amount of content. Whether we rely heavily on video or the written word, every utterance or sentence must be carefully crafted.

We can never lose sight of one unavoidable reality; our website is often the first exposure that most prospective customers have to our company. We must make a good impression on our visitors with the words we choose to convey our story. It is essential that our writers meet the expectations of our prospective customers or clients.

Some businesses are large and diverse operations that choose to handle almost every task within one of the company’s departments. Many of us, on the other hand, do not have the time or, perhaps the in-house talent to meet all of the writing needs that we have. A great many Internet marketers choose to out-source the authoring to professionals–or to whom they hope will be professionals. There are many free lance authors and web article writing services available.

Free lance writers and article services can be cost effective solutions. In choosing among the many possible professional writers, be sure to find out how much they understand your business needs. Any writer you use should meet these criteria:

1) They should be fluent in the language of choice (that of your target market). I prefer writers who have grown up with the language rather than those who have learned it later in life, as they will be more familiar with idioms, common expressions and the idiosyncrasies of usage.

2) No writer can be expected to be an expert in every subject. However, you need to determine whether the writer who is going to write for you has the ability to quickly learn what is necessary about the subject to be able to write about that topic in an engaging manner.

3) In almost all Internet writing, a conversational or informal tone is the norm. While there may be exceptions to that “rule,” writing for the web is very different from the writing necessary to achieve academic success. On the other hand, prior academic success improves your chances the the prospective author has at least mastered the basics.

4) The writers must understand your different business purposes for various kinds of articles. They should be able to verbalize the difference in objectives for writing for your website versus writing for article marketing uses.

5) Finally, the writers should not be confounded if you mention that they should optimize for a specific long tail key phrase. They ought to have some understanding of what SEO is.

You will get a great deal of benefit from the products of your writers’ labors. If you have to spend a little more to get a writer who is knowledgeable about Internet marketing needs, that will be money that will pay great dividends.

I think most business owners who operate only in the physical world would be stunned to know how much writing is required for an online business venture. Using the Internet for profit purposes requires an immense amount of content. Whether we rely heavily on video or the written word, every utterance or sentence must be carefully crafted.

We can never lose sight of one simple reality; our site is often the first exposure that most prospective customers have to our company. We must make a lasting, favorable impression on our visitors with the words we choose to convey our story. Consequently, it is essential that our writers meet the expectations of our prospective customers or clients.

Many companies choose to meet their writing needs in house. However, many other companies are not well suited to the task of managing a staff of competent writers, who write carefully and research diligently. Many businesses, instead, contract their writing through free lance authors or by using the experience of an Internet article writing service. Some will go to guru.com, for example, or another website that facilitates the hiring of contract workers.

Free lance writers and article services can be cost effective solutions. In choosing among the many possible professional authors, be sure to find out how much they understand your business needs. Any writer you use should meet these criteria:

1) They should be fluent in the language of choice (that of your target market). I prefer writers who have grown up with the language rather than those who have learned it later in life, as they will be more familiar with idioms, common expressions and the idiosyncrasies of usage.

2) Unless you narrow your search to only writers who are part of your industry, you will not find someone who is an expert in your field. In most cases, that is not a problem. However you do need to be certain that the writer has the research skills and the research ethic to be able to quickly learn what is necessary to learn to be able to communicate credibly with your prospects.

3) In almost all Internet writing, a conversational or informal tone is the norm. While there may be exceptions to that “rule,” writing for the web is very different from the writing necessary to achieve academic success. On the other hand, prior academic success improves your chances the the prospective author has at least mastered the basics.

4) They must undertand the purposes of the article. If it will be published on your website, the article may have a very different purpose than if it is to be distributed for article marketing purposes. The former deals with a reader who has already found your site, while the latter is designed to attract visitors to your site.

5) Finally, the writers should not be confounded if you mention that they should optimize for a specific long tail key phrase. They ought to have some understanding of what SEO actually is.

All of these concerns are more important than whether an article costs $10, $30 or even $100. Ten poor articles do not have the impact on your success that one very good piece of prose will have.

One of the most powerful strategies for marketing any website or business is article writing, but online it boils down to search engine optimization. That means that if you’re going to be writing articles for use online, you need to be optimising them for search engines. The first rule of thumb in article writing is your article title must have the main keyword in it.

Make sure you have enough keywords and helpful content in your articles for the search engines to smile about, don’t overdo the keywords though and turn your article into an unreadable spam piece. A well written interesting article with a keyword density of about 2% with usefull info is what you need to achieve for your articles. Give people great content and they will stay on your pages longer giving you a better chance of making an affiliate sale, an Adsense click, or sign up to your newsletter.

Article writing can be very rewarding once you get the hang of it. Ideas can be gleaned from anything and everything. Newspapers, news, other articles and magazines are a good place to start, jot your thoughts down on paper first. Make things easy for yourself by always having to hand a notebook to jot down ideas or information for articles or even a handy gadget like a personal voice recorder. You will be pleasantly surprised by the amount of content you can gather in a short space of time.

Once you get the hang of it article writing is not hard, it just takes a little bit of discipline and you are on your way. Organising yourself and setting aside time to write is a very important aspect of good article writing. Get in to a routine and you will enjoy your research and writing articles a lot more!

Website owners and blog sites need fresh articles and content and they are continually searching. Directories are full of articles you can freely use to publish. Once found Ezine publishers and webmasters use thes articles on their own sites making sure they do not alter the article in any way and keep the resources live. Backlinks to your websites are vital and these are created through the hyperlinks in the resources section of your article, improving your search rankings.

Article writing can be rewarding and easily learned, and article marketing is a great way to promote your website. Using article directories to publish your articles has the potential for great riches. Although it’s very important to remember that to be a profitable venture you must provide high quality articles that uses keywords that are often searched on therefore attracting a great deal of free web traffic to your site.

Composing your top class, scripted, keyword rich article is for certain your first step in attaining your personal or business goals. Having said that and even after producing your unique article there is the usual sense of dissapointment when they are not used by publishers, but if you stick to a few simple steps, you’ll be on the right road to a productive article writing campaign that will draw in publishers, webmasters, and also your online readers.

Simple fact is, that most publishers and webmasters are looking for unused, well-crafted unique articles to post on their web site that gives their readers all the help and information they are looking for, only they don’t wish to accept articles for their web site that convey obvious signs of self-promotion of their own websites, products, or services. Selling your business in your content will only drive people away, and they quickly move on to search for relevant articles full of the information they require.

When readers explore a particular field of study, they are seeking selective information that answers specific queries they might have at the time. Whenever you are not precisely sure how to format your articles, just think before you begin, consider the organisation of your content and focus on the who, what, where, when, and why. Once you begin to produce your article in that format, you’ll definitely make it less complicated to write your article about specialized subjects that will flow naturally.

If you’re writing of a specific subject that can help your readers, supply a shortened introduction of what you’re about to talk about. Then if the readers are interested in what you have to say, they’ll recognise what direction you’re going in with your particular subject. In the body of your article, have the all-important information that your topic is talking about with many features followed by the benefits.

The most effective way to achieve this is to talk of the characteristics of your subject, product, or services concisely, and then follow below your feature, a detailed benefit . Upon complesion of your article make sure you add a short conclusion. Never complete your article without having an ending. Readers will be questioning if they obtained the complete article, or if they’re missing any information. Don’t forget, literally everybody likes an ending.

Whenever possible, while writing about a particular topic, you’ll impart more impact and believability to your article if you provide your readers authoritative resources to back up your claim. You can supply a few valid recommendations, a number of awards that were attained, or anything additional you feel will back up what you’re talking about. These are great ways to provide your readers firm proof you’re the authority on this subject, and you deliver value for them from your information.  

A big mistake a lot of new writers make when penning their articles is producing a lame Biography. You expend all your time and endeavour producing the perfect article to be submitted, and many ezine publishers and webmasters begin picking up your article and including them in their emails and websites. Nonetheless, if your biography at the conclusion of your article does not have impact, it won’t entice the reader to click through to either read more, or acquire more information about what you’re really offering.

Make sure you spend as much time in producing the best author biography as you do when composing your article. Let your readers know who you are, and that you’re the expert on this topic, and if you’re discussing a few products or services, in your author bio, anytime you are allowed more than 1 hyperlink to your site, blog, or email, make sure that you take advantage of this option, and include your maximum permissible links for your readers to click through and continue their travels to particular information they’re interested in reading.

If you act on some of the information herein and use it in a way that suits your own expressive writing style, I am positive you will be on your way to becoming a competent Article writer, and numerous well written articles will be picked up by publishers and webmasters hungry for unique content that offers up quality subject matter to their readers.

Anyone can make a site, but the question is, can you make a site that will rank well.This allows for more exposure, traffic, and sales. 

This article presents 3 big tips for optimizing website content for ranking in the search engines.

1. Unique Content – Many people use clone sites.  The search engines are becoming smarter and are identifying these sites to rank them lower.The search engines want you to give value to the web, not just clutter it up.You want to provide a site that has good unique content. 

Think about it like this: If you’re choosing between 100 sites that look the same and the one site that is different and unique, which one are you going to choose?The one that sticks out is going to get a better ranking.Take time to really think through your site.  It might take longer to do this, but in the end it will pay off.

2.Good Keywords – It’s all about the keywords.A site without the the right keywords won’t rank well.  So how do you find them?There are many free keyword tools, including one by Google. 

There are also many pay sites that can tell you how popular a keyword is.You want keywords with high monthly searches, but low competitors.  A good guideline to follow is a keyword that gets 200 or more monthly searches, but has 10,000 or fewer competitor sites.Find 20-30 of these if you can.

3.Website Structure – So you have your keywords. Now what?  Well, search engines use something called “spiders” that visit your site and take information from it.The main goal is to make it easy for the spider to get the relevant information on your site.

You can do this by using a keyword rich title.Put your money keyword in the title. If you are using more than one, separate it with “|”.Only use 2-3 keywords.The title of your site should be the best keywords you have.

You can also use meta and robots tags.  Meta tags go in the header of your site, and its also a place where you can put keywords that are relevant to your site.If you overdo it, though, it will hurt you because the search engines will think you are keyword stuffing.

The robots tag basically gives permission to the search engine spiders to search your site.Use “meta name=”robots” content=”all” to have the spiders spider your site.

This article presented 3 tips for optimizing website content for ranking in the search engines.These tools can help build ranking, increase traffic, and boost sales!

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The author, Dean Lee. currently operates a successful internet marketing business using the steps he learned in the Maverick Money Makers VIP Club. To learn more visit http://www.CouchPotatoDollars.com