Posts Tagged ‘business marketing’
Fridge magnets easily handed out on car
In a time short world we’re always looking for just the right fast fix of relevant information; having it at hand when we most need it. Need was in search of a solution….
The information providers required their message under consumer’s noses and consumers hoped for that easy access to a fast fix for their next problem – the fridge magnets were giving those solutions.
Arrive the fridge magnet – an easily imprintable medium to get images on the family fridge. Discovered in the 1970’s the fridge magnet has grown ever more to occupy the sacred advertising space on the home fridge. This piece of advertising real estate is now home to information on your local plumber, electrician, fast food pizza shop, takeaways, local politicians and so on and so on.
The might of a humble fridge magnet relies in the reality that an average fridge is visited – read viewed – some 17 times each day. That’s a lot of exposure.
Hot on the heels of the fridge magnet is the fridge magnet marketing card. They have a magnetic patch on a small portion on the card’s obverse side. The principal benefits of the magnetic marketing card are its lower cost and its lower weight and hence lower distribution cost.
For many companies needing to get a larger than average message onto the family fridge, they are a brilliant choice.
A further extension of the fridge magnet has been the manufacture of even thicker material suitable for car magnets. So these car magnets offer never seen before flexibility, to businesses, to utilize their vehicles as moving billboard.
A recent marketing innovation is to invite passers-by your car, take a fridge magnet off the vehicle; combining the promotion of the company’s message and products with their means of contacting the company. This is a novel use of fridge and car magnet to the benefit of company and consumer.
The Big Money Makers Online
The Internet has developed no end in the last ten years where seeing more and more video presenters on websites today. The web has grown from simple sharing information to an all encompassing, singing and dancing virtual world. This growth in Internet use and the advances in technology have begun to challenge the media industry, TV can now be viewed anytime, and any place online, the same with films and music. The long wrangling issue of illegally download music, movies and software has seeb advertisers capitalize on this.
Online marketing is worth big money, for a few key reasons:
TV adverts are only shown between programmes, whereas Internet adverts and banners are on screen nearly all the time. Giving the advertiser much more coverage.
*The amount of people that can be reached is incredible. For example last year google had 1,118,000,000 view their advert that’s over 18 times the population of the UK.
*Targeting the right market is fairly easy, working out the markets interests and then placing adverts on the main sites of these interests can quickly aim the information straight into the segment the advertiser wants to reach.
Some sites such as myspace and facbook know that their users visit the site almost everyday to check their messages or comments and they know this regular traffic is worth a lot of money. Linking between sites is a technique less well known websites can use to gain traffic, by making a post on for example myspace which includes the web address to their site, owners can guide a section of myspace’s users towards their website and therefore boost their own traffic.
Some website owners have even used internet user’s mistakes to gain traffic. You can tell where a domain is from by its ending, such as Great Britain has .co.uk, America .com and France .fr. Cameroon in Africa has .cm and one entrepreneur came across a brilliant and highly profitable idea. He bought up hundreds of domains ending in .cm that sounded similar to their .com equivalents. By using user mistakes to gain traffic Kevin Ham made well over 2 million dollars!
Company owners are also starting to realise that text based websites don’t hold their audience interests for as long as needed. Website creators are attempting to combine web video ad and website to create new, more interesting sites that not only entertain but more importantly sell. These website tour guides can greet site guests, show them round and help a company communicate their brand image and intentions. Not only this, but tests have proved that people stay longer on sites that feature a video tour guide rather than just text and user retention is highly important to potential advertisers.
As you can see the world of online sales and advertising is fast moving and constantly changing. The question is where will it go next and if you know then it’s definitely time to invest.
Why Online Video Is The New Media
The use of video on websites has many positive effects on people who become interactive with the website. Websites that use website video production include, YouTube, Face Book, MySpace, E4, 4od etc. the way in which the video’s connect with the audiences are on many levels as the viewers can have a visual on things that they properly wouldn’t bother to read about.
The internet communicates on several levels which are audio and visual.
With the internet becoming very popular and people relying on information on the internet, audiences will look for a specific type of information that they will be able to understand and connect with, the most popular source of information is video based.
When people are given the chance to either read or watch something giving out information on the internet, people are more likely to prefer to watch a video presenters. As this will give them the chance to see what the product offers, give them a clear explanation and demonstration of the product.
Paid advertising on sites like Youtube are very popular and allow advertising to be targeted to specific searches or content.
Another very successful way to advertise a product is to use a presenter to encourage people, this can be evidenced on websites such as homepages to internet services i.e. SKY, MSN etc. on these particular pages I found a detailed advertisement advertising “weight loss products” within this advertisement a woman is shown before and after in a bikini, with her discussing how the product worked for her and giving people details of how to use the product. By being able to see and hear positive feedback about a certain product convinces people to believe in the product.
Audiences need information to be laid out for them in the ways that they will want to watch it, if the information they are looking for is not set out in a specific way (Text, Video’s etc) they will immediately leave the website and look else where.
Certain websites only give out specific ways of presenting information, some are completely text based, video based or they could be a mixture of both.
Video is quite simple the best meduim to keep web visitors more interested in what you do.
YouTube is a website that offers millions of video’s that can be easily found in the search engine, when logging into You tube it immediately gives you things that you may like to watch on the basis of videos you have already viewed. You tube can work as a data base to store information about you and what videos may interest you. You tube is a very reliable website to find information by video.
The internet overall generates information in many ways. As people rely on the internet for information, it is very important that the popular and not so popular websites keep up to date with how information should be presented to audiences as this will have a huge impact on the views that the website receive.
Why Not Having Video On Your Website Could Hurt
Having video content on websites is much more effective then standard text because it creates a visual interaction with the audience so there for the audience will receive instant information about the web video production or services available. People would rather watch than read which is why video is working so well online.
There are various video presenters out there one example is Marino Olova who hosts a web show on youtube called too hot for words where people will ask her random questions and she will give them an answer however her unique selling point is her breast as you may see in her videos and this has attracted viewers to watch her productions as sex sells, because she has a mass audience who watch her productions she now receives funding form marketing sources such as google where they will post a links on her pages and will get a certain amount of money every time her videos have been viewed.
In the year 2008 it came to knowledge that internet marketing has surpassed television hence why itv had a loss of 600 jobs because they where not turning in enough revenue from advertisement to keep staff on. The google advertising network and others like yahoo allow companies to directly target related keyword searches. Hence they can place their products on a specific website either 1 of two things that there product suits the target audience which visit that site or website that is popular and has an large audience which visit the website, hence why youtube has taken the nation and advertisement world by storm as they have a mass audience going into millions. This is why well subscribed video channels get support from corporate backers.
The popularity with video based content such as you tube, facebook and myspace, is growing as people are interested in watching other peoples productions and load up their own productions for the public to watch, same with face book which is a social network site and myspace where you can upload your own videos for your friends and family to watch and also add comments expressing their opinions on what they think of the production.
Web Video Sharing Sites And Advertising
Our modern society has been gradually gaining technological advances since the idea behind an information super highway was put into working practice. As a result of this, the internet has become somewhat of a tool for ‘accurate’ information that many have now become fully dependant on as a prioritised source.
The internet has improved dramatically over the last decade and is beginning to gather more audience attention than the once popular programming broadcasts from television networks The internet has attracted more audience recognition through the use of a larger variety of entertaining mediums concerning computer graphics and video.
Video usage is one of the latest phenomenon’s, with hosting slowly becoming an essential feature for most websites in recent times. This has increased with the rise in popularity of such video hosts as YouTube.
Many find website video production to be a type of visual aid, which proves beneficial more so for the current generations of pre-teens and young adults who, as a result of certain technological distractions, have less of an appreciation for the written word and a low maintenance of a decent attention span for long periods of time.
Companies are using video presenters in different ways depending on the target market and product or service being advertised/offered. Those offering advice on things such an editing techniques in programmes like Final Cut Pro often use videos to directly show users which buttons to press/tools to use, and how certain methods should be carried out. Audience members who may learn in this way find this beneficial as it allows them to use practical information rather than just written paragraphs.
Video hosting websites like YouTube serve as a good communication method, and can also give rise to fame for those who get noticed by well-known production companies; for example, online presenter Brooke Brodack posted comedic music videos as a hobby, only to be seen by Carson Daly of MTV. She now has an income for her unique videos.
With the advances, videos have now begun to become interactive, allowing viewers to select links and find yet more information than just what the video itself aims to supply.
Banners on web pages frequently use this method for advertising, allowing users to scroll over the area to reveal a larger section containing either an interactive feature or video corresponding to the small amount of information given on the banner initially.
This rise in video hosting has taken attention away from television, which was once the only technological deviation to supply videos of a high quality to a variety of audiences on a large scale.
Many terrestrial channels have already begun seeking opportunities to move their programming online, and resources such as BBC iPlayer and 4oD have now increased in content capacity.
Inevitably as technology increases, so too will the amount of new features on the World Wide Web, including the advance of video formulation, offering possibilities for more creative and inventive idea yet to be approved.
Why Video Engages Visitors More Than Copy
Websites use active animation on there homepages to simply keep people interested, this can prove very positive and will hold the attention of the viewer through interactivity. Most sights now days use some kind of interactivity. The internet was created to house all the information in the world and with more being added every day searching for one thing among this massive library can be a very boring and long process so things like banners and hosts are used.
If a site was to have huge blocks of text you would quickly loose interest, but if say a virtual presenter pops up when you log on you are more in cline to pay attention, especially if online presenters is representing the site; for example a cosmetic company could use a ‘perfect’ woman to lure viewers in to thinking they could also look like this, this could count as a demonstration. Internet based companies like ‘Skype’ and ‘MSN’ use virtual presenters, they accompany you through installing there software on to your system.
It doesn’t have to be as sophisticated as a video presenter it can be banners at the sides, above or below. These while quicker and more efficient if used in the right context; for example on ‘Gametrailers.com’ they use banners to advertise online games or up and coming releases. If you were to use the banner on say a sport website.com’ they wouldn’t be reaching the target audience making them useless.
Social networking sites like Face book and MySpace use both use banners and presenters to target their audience. On Face Book there are usually ads all over the page, advertising things like online games or ‘Trace your family tree’. The growing popularity in interactivity among online companies is leading to more advertises using the wed instead of TV, this is increasing the audience for the net thus increasing revenue, while decreasing the audience for TV.