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Posts Tagged ‘coaching’

Are you just simply buried by the sheer volume of IM information there is online?You have lots of company.In reality, that’s the most common complaint voiced by budding entrepreneurs trying to create a meaningful income online.

Today, we are going to discuss a few of the best ways to stay focused and cut through all the noise.

First, it’s absolutely critical to realize that “internet marketing” is a truly vast term.  So vast that, in essence, it really becomes meaningless.

You must break it down.You must specialize.To start with, let’s delve-into a sub-niche of the enormous internet marketing pie: Affiliate Marketing.  Granted this sub-niche is still MASSIVE, but we’re beginning to get more manageable.  

What is the next thing to do?

Well, if you are a promising affiliate marketer just getting-started consider obtaining specialized help from an reputable Affiliate Assassin.

But, even before this crucial step of soliciting expert advice ask yourself these basic probing questions, and make sure that you can answer them all clearly and succinctly.

What is Your Prospect Really Looking For?

If you don’t know the answer to this before you start you are basically just wasting your time.

You need to identify with your clients and deliver real value. Otherwise you will ultimately not succeed.

Assuming that you have the prospects underlying best interests at heart, what then?

In order to be able to become viable and, hence, be able to stay in business and continue to provide worthwhile value to your customers you must get a tiny bit self-centered for just a moment as well.

Ask yourself the following question:
What is the Purpose of This Particular Affiliate Offering?

This is the core of your profitability, because your entire marketing strategy relies on it.

Allow me to illucidate, if your chosen affiliate offering is essentially a lead in to obtain clients for, say, consulting, speaking or different business ventures down the line, you do not need to worry too much about the preliminary affiliate product’s price.

However, if selling the affiliate offering is your central revenue center, you need to sweat the pricing level details much more intensely in order to max-out your earnings.

  That leads us to the next logical step.

What Other Products That You Can Sell Will Provide Additional Value To Your Clients?
This is really important because in the vast majority of cases, “affiliates” do not make a lot of money on their first sale.

  Often, Up-sells and Continuity Programs are where the real money lies.
Therefore, developing a portfolio related to your initial offering is a critical step in making your affiliate venture viable for the long-haul.

Remember, ultimately, your affiliate success depends on completely understanding the answers to the above questions.

If you can get these questions answered right at the very beginning, you are well on your way to being able to maintain your long-haul profitability.However, if you ignore them you will certainly leave a lot of revenue on the table and, maybe, even more critically you’ll be accidentally short changing your buyers as well.

At the end of the day, putting together the whole team and affiliate pieces – initially – are key elements in attaining affiliate longevity!

Don’t be one of those people who think that once the initial sale is made, your work is done. Affiliates depend upon successful downlines if they want to make a lot of money. That means the sale is not the end of your involvement in the process, rather it is merely the beginning of a much longer process of team building.

People joining affiliate programs tend to have big dreams, but sometimes they fail anyway.

Reasons Why People Fail to Become Successful Affiliates:

There are three main reasons why people fail to adapt to change, especially technological change:

1. Lack of Skills
2. Lack of Knowledge
3. Fear

Adopt the “Coach” Role & Mindset:

If you adopt the mindset of a “Coach,” you can dramatically improve your Downline’s performance along all three lines.

When someone joins an affiliate program there is generally a fairly big learning curve to overcome – new product(s) such as the just-released MaxPro System, new technology, and virtual relationships, all of which are especially problematic if your new recruit is a novice in the world of internet marketing (or marketing in general).  A new internet marketer has a lot to learn before s/he can become really productive and successful.

New recruits can get very frustrated til they’ve mastered everything they need to learn, if you don’t help them through that initial learning curve.  If you want your bottom line to grow, invest in helping your new recruits overcome the learning curve so they don’t get overly frustrated and just quit.

Wouldn’t you be a lot better off to spend a little time with your new Downline members helping them to get off to a good start.  Help them learn about the products, as well as the various resources and techical support available to them.

Many of your new recruits will need help learning how to marekt your product in the new Web 2 internet world of Blogs and Social Networks, which are unfamiliar to many.

You can sit around and wait for your new recruits to approach you for help, or better – you can take the initiative to make sure that they have the skills and knowledge they need to be successful.  Take the initiative to help your new recruits overcome their fear and buyer’s remorse.

If you have a positive attitude and a desire to help your new recruits learn the business, you can coach coupled with proactive behaviors on your part.  A small investment of your time to coach your downline will repay you many times over.

One great starting place for gathering all the rest of the education about internet marketing that they will need is to have them sign up for the Online Success for Beginners classes.

One of the top business networking trainers is an entrepeneur named Jon Berghoff. Jon is founder of Global Empowerment Coaching and has a record of creating sales, building leadership, and causing entrepreneurial success through ‘harmonic influence,’ which gives you control over yourself, your clients, and the world in general. Jon Berghoff is speaker and bestselling author of the “Cutting Edge Sales Book.”

This post is a response to a question that came in from Mike in Fredericksburg, VA, after listening to the telephone seminar, “Becoming Wealthy During Turbulent Economic Times”. To hear the teleseminar, go to www.geconnection.com/turbulance.html.

To receive the FREE gifts that are given away during the teleseminar, go to www.geconnection.com/testimonial.

How can I use your process of “farming” to breakthrough my current plateau of sales in my accounting firm?

“I really got a ton out of your perspective on hunting vs. farming as a way of attracting new prospects and business. I’m really stuck though because I always have believed in the concept of giving value first, asking for business second, yet my annual sales revenue has hit a plateau and I can’t seem to break through to the next level. My question is, how can I use this “universal” or “spiritual” principle to really grow my sales again, not just to feel good about what I’m doing?”

Mike B. CPA, Fredericksburg, VA

ANSWER: Jon Berghoff

Mike, you are completely correct in searching for a way to use this spiritual principle to increase your success.

Most important is understanding that it takes creativity, proactive effort, and old-fashioned hard work to provide value for others. It can’t simply be a feeling or an attitude. The emotion, or attitude is required, but only useful when backed up with action. You might remember on the call that I mentioned the importance of behaviors, not just thinking, to improve results.

I would pose this question:

What are some ways that you could be adding value that are simple to do, that you have allowed to become easy not to do?

This is a good starting place. If this triggers anything, than put it into practicez. You might take the three areas from the call: gift giving, problem solving, and distributing information, and ask yourself; what are the easiest, fastest ways you could apply these tips. I use the words “fast” and “easy” because most people over-complicate the process of farming (giving value first, asking for business second).

It might be as little as making sure you answers every phone call in a positive and uplifting way, vs. an unmonitored non-emotion-inducing approach.

It could be the difference between sending out a packet of free, valuable info to your prospects before you meet them for a sales presentation, so they are trained early on to see you as an authority or expert.

Maybe it means hosting a telephone conference call for everybody in your sphere of influence, teaching them 4-7 ways to save money during tax season, or the 5 most common mistakes made by others in their field.

Coaching! Business-Coaching! Life-Coaching! Dann kommt noch Selbstcoaching und Führungscoaching! Der Begriff “Coaching” – kaum ein anderer ist zurzeit mehr präsent wenn es um Themen wie persönliche Veränderung oder Entwicklung geht! Was aber macht eigentlich den entscheidenden Unterschied?

Ein rasanter Wachstumsmarkt, keine einheitlichen Richtlinien, die einen berechtigen diesen Titel zu verwenden und eine schier unglaubliche Vielzahl von Definitionen und Anwendungen bieten viel Raum für Angriffsflächen, Kritik und sogar Spott. Folgende Frage kommt auf (sie wird auch mir häufig gestellt): Was zeichnet Coaching bzw. gutes Coaching eigentlich aus?

Viele Menschen suchen einen Coach weil sie ein Problem haben. Sie erwarten, dass der Coach das Problem FÜR sie löst. Die Situationen sind zahlreich: “Ich bin immer nur gestress.”, “Meine Beziehung macht mich traurig.“ oder “Ich bekomme nie was ich will.” sind beliebte Aussagen. Um mit Vorurteilen aufzuräumen: Kein guter und/oder professioneller Coach löst Probleme für seine Kunden.

Der Grund dafür liegt auf der Hand. Sollten Sie vielleicht eigene Kinder haben, könnten Sie die Antwort schon kennen. Das Kind wieder zum Spielen zu schicken, das Problem somit für es zu lösen, wäre der einfachste Weg. Was aber tut das Kind, wenn dieselbe Herausforderung nochmal auftaucht? Ganz genau, es sucht Sie erneut auf. Lösen SIE das Problem noch einmal, so sehen Sie sich bald gemeinsam mit dem Kind, einer Reihe von neuen Problemen konfrontiert. Auf diese Weise wird ein Abhängigkeitsverhältnis geschaffen. Dies bewirkt, dass das Kind auch künftig zum Coach, bzw. dem elterlichen Problemlöser, läuft.

Eigenverantwortung? Keine!
Eigenständigkeit? Mitnichten!
Durchhaltevermögen und Widerständen gegenübertreten zu können? Fehlanzeige!

Zufälligerweise jene Charaktereigenschaften, die in unserer schnelllebigen, von Ignoranz und Ablenkung geprägten Gesellschaft, leider oft fehlen; gerade dann wenn es um die Konfrontation mit unangenehmen Situationen geht. Die illustrierte Rolle der Eltern ist je nach Lebenslage, Alter und Umständen austauschbar durch die beste Freundin, Arbeitskollegen, den Chef, oder den Ehepartner.

Was brauchen Sie bzw. der Kunde in dieser (oder in einer ähnlichen) Situation am meisten? Was Sie benötigen, sind neue Optionen, andere Blickwinkel und vor allem die Entschlossenheit das Problem zu beseitigen. Selber aus dem Weg zu schaffen! Der effektive Coach versorgt Sie u.a. mit diesen “Zutaten”, meistens formuliert durch besondere Fragen: Andere Alternativen, Möglichkeiten und Blickwinkel. Die Gegenüberstellung von Problem und Lösung (Ist und Soll) erfolgt in einem Maß, dass der Kunde ausschließlich die neue Situation (die Lösung) als akzeptabel ansieht. Nur dann werden die notwendigen Handlungen durchgeführt, die die aktuelle Situation befriedigend verändern. Ob es nun um Führungsverhalten, Persönlichkeitstraining oder auch Methoden des Selbstcoaching geht.

Gutes Coaching weist messbare Resultate auf, umgehende Veränderung (auch kleine Veränderungen gehören dazu!) und eine Atmosphäre von Vertrauen. Ziel ist es, dem Kunden in kürzester Zeit zu helfen. Nur dann ist Coachin wirklich sinnvoll, nur dann zahlt sich die Investition in dieses Persönlichkeitstraining aus und nur dann besteht die Chance auf eine tatsächliche Veränderung. Nur dann bekommt Coaching den Wert, den es von Haus aus verdient:

Situationen nachhaltig, jedoch auch zielorientiert und schnell in Lösungen zu “verändern”! Ganz simpel!

One of the master small business networking experts is a business leader named Jon Berghoff. Jon is founder of Global Empowerment Coaching and has a history of creating sales, building leadership, and causing business success through ‘harmonic influence,’ which gives you control over yourself, your clients, and the world in general. Jon Berghoff is speaker and bestselling author of the “Cutting Edge Sales Book.”

This entry is a response to a question that came in from Mike in Fredericksburg, VA, after listening to the telephone seminar, “Becoming Wealthy During Turbulent Economic Times”. To hear the teleseminar, go to www.geconnection.com/turbulance.html.

To receive the FREE gifts that are given away during the teleseminar, go to www.geconnection.com/testimonial.

How can I use your tool of “farming” to breakthrough my current plateau of sales in my business?

“I really learned a ton from your perspective on hunting vs. farming as a way of attracting new prospects and business. I’m really stuck though because I always have believed in the concept of giving value first, asking for business second, yet my annual sales revenue has hit a plateau and I can’t seem to break through to the next level. My question is, how can I use this “universal” or “spiritual” principle to really grow my sales again, not just to feel good about what I’m doing?”

Mike B. CPA, Fredericksburg, VA

ANSWER: Jon Berghoff

Mike, you are dead on in searching for a way to use this spiritual principle to grow your business.

Most critical is understanding that it takes creativity, proactive effort, and old-fashioned hard work to provide value for other people. It can’t simply be an emotion or an attitude. The feeling, or attitude is required, but only useful when backed up with action. You might remember in the teleseminar that I mentioned the importance of behaviors, not just thinking, to increase results.

I would pose this question:

What are some ways that you could be creating value that are simple to do, that you have allowed to become easy not to do?

This is a good starting place. If this triggers anything, than put it into practicez. You might take the three areas from the call: distributing information, gift giving, and problem solving, and ask yourself; what are the fastest, easiest ways you could apply these tips. I use the words “fast” and “easy” because most people over-complicate the process of farming (giving value first, asking for business second).

It might be as little as making sure your assistant answers each phone call in a positive and uplifting way, vs. an unmonitored non-emotion-inducing approach.

It could be the difference between sending out a packet of complimentary, applicable information to your prospects before you meet them for a sales presentation, so they are conditioned early on to see you as an authority or expert.

Maybe it means hosting a phone group call for everybody in your sphere of influence, showing them 4-7 ways to save money during tax season, or the 5 most common mistakes made by others in their field.

Many coaches just don’t really understand correct baseball pitching mechanics, and therefore end up having their pitchers dedicate a lot of their time performing drills that are not really very effective for improving pitching accuracy or speed. They likely also have their players lifting weights with the goal of building up arm strength, which really isn’t necessary in order to throw a faster pitch. The time dedicated to baseball pitching workouts would be much better spent if coaches would focus on the proper pitching techniques and the way that the entire body can be used to generate explosive power to increase a pitcher’s velocity.

A few common aspects of most pitching workouts include drills for pitchers, weight training, using weighted balls, and stretching have proven to actually do more harm to pitchers than good or actually end up slowing down the pitch. This is because most of these drills and methods don’t focus on the body as a whole. The best pitchers use use their entire body in order to throw the pitch, and not simply their arms. If you use your whole body for pitching, and do it with maximum effectiveness, there are certain postures that your body should go through, and if a pitcher trains his body in this process, it becomes natural to use proper pitching mechanics.

While this information has been proved in a number of studies, word hasn’t really traveled through the masses and hasn’t really reached most coaches. That is why many baseball coaches continue to have their pitchers waste the time spent in pitching workouts with worthless methods of pitching. Many people are beginning to learn about the importance of using their whole bodies and the correct way of throwing a pitch via the use of pitching videos and manuals that are being sold on the internet.

Hopefully, as more studies are done showing the typical pitching workout programs are not as effective as many believed, there will be more coaches switching to more effective baseball pitching workouts methods. Better workouts will focus on leading players through baseball pitching techniques, beginning from the end and moving backwards, and on learning how to use their body to harness the explosive velocity that you can generate through pitching a baseball correctly.