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Posts Tagged ‘creative public relations’

The human body is over 70% water, and supports all of our physical functions. It regulates temperature, in addition to dissolving and ridding your body of a wide range of impurities and toxins.Nothing else you consume can clean and hydrate your body like pure spring water. Important? It’s the most crucial fluid you can drink.

Water originating in an underground spring and flowing to the surface is considered natural spring water. Natural spring water retains all of its minerals. Bottled spring water is better suited for human hydration, and that is vital for your good health. Such water is free of the sugar, salt, flavors, impurities and toxins found in most water.

This has led to the biggest new fad– bottled water. Predictably, the first two pages of any Google search on bottled water lists multiple websites promoting water from pure springs all over the United States, each claiming to be the purest and best tasting. This leads to the newest and most popular way to get your brand, logo and slogan into the marketplace. It’s bottled natural spring water– bearing your company’s logo or trade mark on custom made labels. This type of marketing is known as private labeling.

Custom bottled water is now available as an advertising and marketing device on many websites on the Internet. This way to market your company name, logo, or message to your customers is fun, clever, and affordable. Looking for something new and creative in the marketing industry? Custom labeled bottled waters or sparkling waters are a pouplar innovation, especially with the new health fad of always carrying drinking water with you. Sparkling waters can also be flavored with aromas.

Proactive public relations teams everywhere are thinking of all kinds of ways to capitalize on this trend. A creative PR consultant will find it almost impossible to run out of ideas. Politics, business, charities, churches, sports, and even family events are just some of the possible areas for this new PR tool.

The most unusual form of branding that I found was private label bottled water for wedding guests. You can have custom labels made for weddings, cocktail parties, engagement parties and outdoor events, all with private labels with the name of the bride and groom, the wedding date, etc.The label can even match the napkins and other items that one might order for weddings. One can even make private labels– instantly and for free– at freelabelmaker.

I guess you could even use this fun gimmick to announce the birth of your first son – private labeled bottled water named after the baby. I am sure, given enough time, I can think of thousands of additional ways to promote private labeled bottled water, but I am sure you already get the idea .