Posts Tagged ‘custom printed fridge magnets’
Fridge magnets easily handed out on car
In a time short world we’re always looking for just the right fast fix of relevant information; having it at hand when we most need it. Need was in search of a solution….
The information providers required their message under consumer’s noses and consumers hoped for that easy access to a fast fix for their next problem – the fridge magnets were giving those solutions.
Arrive the fridge magnet – an easily imprintable medium to get images on the family fridge. Discovered in the 1970’s the fridge magnet has grown ever more to occupy the sacred advertising space on the home fridge. This piece of advertising real estate is now home to information on your local plumber, electrician, fast food pizza shop, takeaways, local politicians and so on and so on.
The might of a humble fridge magnet relies in the reality that an average fridge is visited – read viewed – some 17 times each day. That’s a lot of exposure.
Hot on the heels of the fridge magnet is the fridge magnet marketing card. They have a magnetic patch on a small portion on the card’s obverse side. The principal benefits of the magnetic marketing card are its lower cost and its lower weight and hence lower distribution cost.
For many companies needing to get a larger than average message onto the family fridge, they are a brilliant choice.
A further extension of the fridge magnet has been the manufacture of even thicker material suitable for car magnets. So these car magnets offer never seen before flexibility, to businesses, to utilize their vehicles as moving billboard.
A recent marketing innovation is to invite passers-by your car, take a fridge magnet off the vehicle; combining the promotion of the company’s message and products with their means of contacting the company. This is a novel use of fridge and car magnet to the benefit of company and consumer.