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Posts Tagged ‘feedback’

If not repaired it won’t take long for a building with one broken window to quickly turn in to a building with many broken windows. Problems that are fixed when they are small will stop them from developing into larger problems.

The same is true when considering the level of employee satisfaction. Dissatisfaction can spread rapidly throughout an organization and before you know it you can have morale problems that can be hard to resolve.

Ensuring your employees are happy is mostly about being tuned into what their problems are and, importantly, dealing with them early on. Keeping the initiative is really important and the secret is that it is better to give a little and often.

This turns out be just a vicious circle. Fixing the problem when it’s small is also when it’s easiest and when it’s cheapest. Most employees prefer their management to take the initiative without being prompted and by doing so management can operate from a position of strength. Employees look for strong, confident management and having a proactive approach and taking time to understand the employees’ issues will gain the respect of the workforce.

Compare that with those managers who are out of touch. Arriving late to a problem they are on the defensive, their credibility at risk as they may have to concede to demands which can lead to further and less reasonable demands. It is not big and it is not clever.

How then can a company monitor the morale of the employees without a big budget and an abundance of spare time?

The first port of call should be an online employee survey. They are quick, easy to use and a low cost solution. Surveys can be written and deployed in seconds, using email, web links and social networks invitations can be sent out immediately and for free and the results are collated and displayed in real time.

The ideal delivery mechanism is the corporate internet.

By linking through to an online survey website a company can regularly conduct surveys so they become part and parcel of the daily operations.

With the real-time results that are a by product of online surveys the mood of the employees can be accurately gauged and individual and collective concerns highlighted.

Businesses can use survey results to highlight problem areas and then use follow-up surveys to target specific concerns. With good information managers are able to identify specific problems and prepare a considered response.

Conducting regular surveys will allow organizations to address small problems in a timely manner and avoid ‘the straw that broke the camels back’ syndrome where a relatively insignificant incident unleashes a torrent of pent up frustration.

It should not be forgotten that most employees appreciate being consulted and asking their opinion is not seen as a sign of weakness but an indicator of good decision making.

Every now and then management problems can be solved with something that is quick, easy and won’t break the bank; enjoy.

By conducting effective market research what you can learn?

Know your customers – Market research will help you better understand your customers in a number of ways including demographic information such as their age, gender and geographic spread. The better you know your customer the easier it is to target your marketing and fine tune your product or service.

Know your target market – Who exactly are your existing customers and where do they live? Does your service or product appeal to specific age groups? Who are your potential customers and where do they live?

Know your competition – Market Research will help you measure your service compared to others. What are the strengths and weaknesses of your organization and are you improving in the right areas?

Products and services – Do you have the products or services that people want? Is what you offer value for money? How do your services and products compare to that of your competitors? If you have a product can you, do you, should you deliver directly to your customer?

Ease of doing business – Do your customers find it easy to deal with you and when they visit your store and/or website do they find what they want? Is there enough good advice and assistance on hand? Do people find it easy to buy from you? Are your staff properly trained, knowledgeable, helpful and available?

Marketing – Is your marketing reaching the right people and is the marketing message clear and effective. What marketing channels are available to you, which ones should you focus on and which, if any, should you drop?

Do people understand your marketing message? Does the marketing material properly represent your brand? Do you advertise through the right channels? Are you reaching the right people?

With the power of the Internet it is now very easy to conduct market research using one of the many online survey software sites that make conducting surveys and collating good market research intelligence quick, easy and extremely cost effective.

The benefits of conducting an annual employee survey is widely accepted but many organizations have been put off by the amount of effort those annual surveys take to deploy.

Many organizations who have bit the bullet and conducted their own internal employee satisfaction surveys have often relied on word-processors to allow them to design and compile a survey, then gone through the effort of printing and distributing the survey and spent time chasing and collecting the completed surveys and then even more time transferring the survey response information into a meaningful management report.

Fortunately with the introduction of the Internet and hosted survey websites what was once a time consuming, resource hungry, long winded and cumbersome process is now slick, quick and easy.

This document provides a step by step guide to help implement a survey that will bring considerable benefits to any organization.

Step 1 – Identifying The Need

The reasons an organization would need a survey are as wide and they are long. Organizations conduct employee satisfaction surveys for the following reasons.

Event Driven Drivers

If your organization is about to embark, or is going through, a process reengineering program a series of employee surveys can assist in managing the change program, measure the effectiveness of the change, help to deliver a ‘message’ and gather valuable feedback throughout the change cycle.

Where an organization is experiencing a period of rapid growth employee surveys can make sure that the employees are aware of their reporting and management responsibilities.

Where an organization is suffering from poor moral brought on by either internal or external influences an employee survey can be used to identify the specific concerns of employees so those concerns can be properly addressed.

An employee survey can help an organization identify the underlying cause of employee unrest that may results in an increase of staff turnover and through the survey findings help find solutions.

Periodically

As part of a periodic assessment, surveys will help an organization review their personnel and monitor on an individual level job satisfaction, training and career development.

Employee surveys also offer senior management the opportunity to look at the soft underbelly of their organization to confirm that their ‘top down’ view of the organization matches the reality and ‘bottom up’ perspective.

Employee surveys will help an organization establish good employee/employer communication that will in turn bring direct and indirect benefits.

Step 2 – Management Buy-In

Although having management buy-in to a survey is always desirable and in some cases it may prove essential to ensure it is a success, in some instances the results of a survey that may not have had full management support at the start could lead to kick-starting a management that has grown complacent and detached from their employees.

Some senior management teams will recognize and drive the need for employee surveys, while other management teams may need to be convinced of the direct and indirect benefits an employee survey will bring.

The degree that management commit to an employee survey will have a bearing on the nature of the survey and to some extent will help determine what questions.

A management that is supportive of the initiative may have specific areas of concern that they require feedback on or they may give the go ahead simply because they have no reason to think that the level of employee satisfaction throughout the organization is anything other than high.

In nearly all cases it is good practice to at least try and get management to buy-in to the employee survey from the very start as they have a lot to gain and are in a position to effect any change that is later identified as being required.

Step 3 – Designing The Survey

Compiling an effective survey can take some time and effort but by applying the basics of good survey design and focusing on ‘need to know’ questions and removing the ‘nice to know’ a survey will rapidly take shape.

Deciding on what questions should be asked will be entirely dependent on the individual organization, its structure and the previously identified primary need and objectives of the employee survey.

When considering what questions to ask consideration should be given to how the results are to be analyzed. For example there is nearly always a wish to ask for individual comments but these free text answers can be very time consuming and cumbersome to analyze and should therefore be used very sparingly.

Online surveys make it practical to conduct multiple smaller surveys than one very long survey and avoid the higher the drop out rate that are associate with longer surveys.

Step 4 – Checking And Testing

Spelling, Grammar and Clarity

Before the survey is published carefully check that there are no spelling and typing mistakes or incorrect grammar. It is recommended that you always have a colleague who has not been involved in the survey design to proof read the survey with clean eyes before the survey goes live, if no colleague is available try to take a break before checking through the survey again.

Say What You Mean And Mean What You Say

When checking the survey you should consider the survey from the viewpoint of the respondent, will the employee interpret the question the same way that you intended them to?

Allow the Respondent to Answer Truthfully

Check that for closed questions where the employee will be required to choose from a number of available responses; have allowed the employee to answer accurately? Make use of responses like ‘No Comment’, ‘Not Applicable’ or ‘Don’t know’ where you want to make the question mandatory but the employee may not be able to answer.

Consider allowing the employee to include an ‘Other’ answer but also appreciate that ‘Other’ answers will add to the complexity when analyzing the survey results.

Don’t Insist on a Response to Questions that may not have one

Check that for any questions that you have made mandatory you do require an answer, for example open questions such as asking for additional comments should be made optional unless you definitely require the respondent to write a comment.

Check that the Data can be Analyzed

Check through the survey again but this time looking at how the results of the survey will be analyzed. Consider how you are likely to want to analyze the survey data, have you asked the right questions to be able to perform detailed analysis? For example if you wanted to view the detailed response data from the perspective of the different genders, or maybe departments, check you have asked the employee to indicate their own gender and/or department.

Don’t Ask More Questions than you Need to

Consider all the questions in the survey and ensure that they are all ‘need to know’ questions.

Test The Link And Try Completing The Survey

Publish the survey and then send the survey’s link to colleagues who will be able to help you test the survey. By completing you own survey yourself you will get a feel for how the respondent will view the survey. From your own and the feedback of your colleagues stop and fine tune the survey as required.

Continue to repeat this process until you are happy with the survey.

Check the data

Take the time to view the online results of the test data and ensure that the data is being collected and can be analyzed in a manner that will give meaningful results.

Step 5 – Promoting And Deploying The Survey

Where all or the majority of employees have access to the Internet or company intranet deploying the online survey is easy, either via email and/or by establishing a link to the survey from your own website or the Intranet.

Where there are some or many employees that do not have direct access to the internet there are a number of alternatives that can be used from issuing the survey in printed form, providing a shared terminal or giving them an incentive to complete the survey at home.

Anonymous Responses?

There is a choice to allow all surveys to be completed anonymously. A survey where respondents are allowed to be anonymous may encourage employees to speak their minds promoting ‘a warts and all’ approach, in turn giving management an opportunity to nip potentially serious problems in the bud.

However, allowing anonymous comments also allows employees to be more flippant and cavalier with their responses. Some organizations would therefore only want to consider comments where employees are prepared to stand by their convictions and that will also provide an opportunity to follow up the specific concerns of individual employees.

Deciding to allow anonymous responses or not will mainly be down to the individual organization, the specific nature of the survey, the surrounding circumstances, the management style and the existing employer/employee relationship.

Step 6 – Monitoring

You are able to view in real-time the results online and the number of surveys that have been both started and completed.

If after a few days the number of completed surveys falls short of the expected target it is advisable to send periodic reminders to employees asking them to complete the survey.

Step 7 – Analyzing the Results

When it comes to analyzing the results data there are no hard and fast rules. Much will depend on the specific survey, the questions that are asked and the number of responses that are received.

The majority of surveys will benefit from the results being displayed in graphical as well as tabular form.

Providing the right questions have been asked when the survey data is first analyzed often a number of ‘headline’ results will immediately stand out that will provide you with an overview and an instant assessment of the general mood of the organization.

In areas where the results indicate areas of concern a more detailed analysis may be advisable. For example if employees were asked if they felt the organization provided equal opportunities to both genders and 25% gave a negative response it would be useful to know the gender split of the organization and also to look at what the gender split was of the 25% that answered negatively. Was any negative view shared by employees of both genders, is it a view held throughout the organization, or is it one that is limited to a particular gender and/or a particular department?

There is a method of reporting that presents the result data in tabular and/or graphical form allowing those who are interested in the results to view the raw data.

Often used as a complement to the first, another method is to interpret the results and provide an analysis of the data and offer a view as to what the meaning is behind the results, what circumstances may have contributed to the results being as they are and, where the results indicate a negative, what initiatives could be taken. Such analysis if done by a single individual is likely to be very personal, if done by a committee it is still likely to be objective and therefore open to interpretation.

Step 8 – Further Action

Probably the most important step is the last. An employee survey will either confirm that the perfect organization exists or it will highlight areas that are less than perfect by identifying individual and common concerns.

It may be that further more detailed surveys are required that target specific areas. For example the results of a survey may reveal that employees working in a particular department are unhappy, but the reasons for their dissatisfaction may not be clear. A highly focused follow-up survey may help reveal the root causes.

When employee surveys are run on a regular basis an organization that has a track record of addressing the issues highlighted by surveys will see their efforts rewarded in the results of subsequent surveys. Almost all organizations have problems and it helps an organization’s moral to see that a channel exists that will identify problems that can then be addressed and resolved.

Summary

It is hoped that these guidelines will help an organization conduct successful employee satisfaction surveys, they are however, only a guide.

Organizations are often different in style and structure and each organizations ‘personality’ will go someway to influencing the tone and nature of the survey and organizations will have many different reasons for conducting a survey.

By utilizing existing technology and conducting surveys online you are now able to monitor the heart beat of an organization, quickly, easily and, by using websites like www.surveygalaxy.com, at minimal cost.

Market research is an essential element of any organization that wants to offer products or services that are focused and well targeted. Business decisions that are based on good intelligence and good market research can minimise risk and pay dividends. By making market research part and parcel of the business process and conducting market research throughout the life cycle of a product or service market research will bring the following benefits:-

 

• Market research will help you better communicate – Your current customers experiences are a valuable information source, not only will they allow you to gauge how well you currently meet their expectations they can also tell you where you are getting things right and more importantly where you are getting things wrong. By asking the customer you can take the guesswork out of customer services and show them that you care.
• Market research helps you identify opportunities – If you are planning to operate a new service and want to know the preconceived attitudes people have then market research can help, not only in evaluating the potential for a new idea, but also by identify the areas where a marketing message needs to be honed.
• Market research will minimise risk – Market research can help shape a new product or service, identifying what is needed and ensure that the development of a product is highly focused towards demand.
• Market research creates benchmarks and helps you measure your progress – You need to be able to measure so that you can ensure that your organization is always improving. Early research can identify flaws in your service or areas where a product needs to be improved, by conducting regular market research it will identify if improvements are being made and, if positive, will in turn help motivate a development team.

Market research brings considerable benefits and it is perhaps surprising how few businesses invest sufficient resources to gather good intelligence that will help them improve business. Many may think that market research takes too much time and effort but that is just not the case anymore as through the power of the Internet online survey software is readily available and vital market research data can now be gathered in a quick, simple and cost effective manner.

By conducting effective market research what you can learn?

Know your customers – Market research will help you better understand your customers in a number of ways including demographic information such as their age, gender and geographic spread. The better you know your customer the easier it is to fine tune your product or service towards the target market.

Know your target market – Who exactly are your existing customers and where do they live? Does your service or product appeal to specific age groups? Who are your potential customers and where do they live?

Know your competition – Market Research will help you measure your service compared to others. What are the strengths and weaknesses of your organization and are you improving in the right areas?

Products and services – Do you have the products or services that people want? Is what you offer value for money? How do your company’s products and services match up to that of your competitors? Can you, do you, should you deliver?

Ease of doing business – Do your customers find it easy to deal with you and when they visit your store and/or website do they find what they want? Is there sufficient advice and assistance on hand? Do you make it easy for people to buy from you? Are all your staff properly trained, helpful, knowledgeable and available?

Marketing – Is your marketing reaching the right people and is the marketing message clear and effective. Which are the least effective marketing channels?

Is your marketing message understood? Does your marketing material accurately reflect your brand? Do you advertise and promote through the right channels? Are you reaching the right people?

With the power of the Internet it is now very easy to conduct market research using one of the many online survey software sites that make conducting surveys and collating good market research intelligence quick, easy and extremely cost effective.

Left alone it doesn’t take long for a building with a single broken window to rapidly become a building with many broken windows. Resolving problems when they are small will prevent them from developing into larger problems.

When considering the level of employee satisfaction the same is true. Dissatisfaction spreads like wildfire and in a surprisingly short period of time you’ve got morale problems of the kind that are notoriously hard to fix.

To ensure that your employees are satisfied you need to appreciate any day to day problems that they may have and deal with them quickly. Keeping the initiative is really important and the secret is that it is better to give a little and often.

This turns out be just a vicious circle. Fixing problems when they are small is also when they are at their cheapest to fix. Most employees prefer their management to take the initiative without being prompted and by doing so management can operate from a position of strength. Employees look for strong, confident management and having a proactive approach and taking time to understand the employees’ issues will gain the respect of the workforce.

Compare that with managers who are out of touch. Arriving late to a problem they are on the defensive, their credibility at risk as they may have to concede to demands which can lead to further and less reasonable demands. It’s not big and it’s not clever.

How then can organizations monitor the morale of the employees without a big budget and an abundance of spare time?

Online surveys would appear to tick all the boxes. They offer a quick, easy and cost effective solution. Instead of weeks and months surveys can now be designed and published in hours and minutes, by harnessing the power of the internet invitations can be sent out instantly and free of charge using email, links on websites and postings on social networks; the results are collated in real-time and can be automatically displayed as charts.

A corporate internet is the ideal delivery mechanism.

By linking through to an online survey website a company can regularly conduct surveys so they become part and parcel of the daily operations.

With an online survey’s ability to produce results in real-time the mood of the employees can rapidly be gauged and concerns highlighted both on a collective and individual level.

Companies can use survey results to highlight problem areas and then use follow-up surveys to target specific concerns. With good intelligence managers are able to identify specific problems and prepare a considered response.

A major advantage of regular surveys is that they allow companies to address relatively small problems in a timely manner and avoid ‘the straw that broke the camels back’ syndrome where what might be seen as a insignificant incident explodes into a torrent of pent up anger.

It should not be forgotten that most employees appreciate being consulted and asking their opinion is not seen as a sign of weakness but an indicator of good decision making.

It’s unusual to find, but there it is – sometimes management problems can be solved with something that is quick, easy and won’t break the bank.

If not repaired it won’t take long for a building with one broken window to quickly turn in to a building with many broken windows. Addressing problems when they are small will prevent them from developing into larger problems.

When considering the level of employee satisfaction the same is true. Dissatisfaction can spread like wildfire and in the blink of an eye you can have the type of morale problems that are notoriously hard to resolve.

To be confident that your employees are satisfied you need to be aware of any day to day concerns and deal with them before they get out of hand. It is important to keep the initiative and a good tip is to give a little and often.

This turns out be a vicious circle. Fixing the problem when it’s small is also when it’s easiest and when it’s cheapest. Employees prefer it if the management takes the initiative without being prompted and by taking the initiative the manager is acting in a position of strength. Employees like strong, confident management and the management will gain the respect of the workforce if they take time to understand the issues.

Compare that with those managers who are out of touch. They arrive late at a problem so they are on the defensive, and with their credibility eroded they have to concede to demands which in turn leads to further and less reasonable demands. It is not big and it is not clever.

How then can a company monitor the morale of the employees without a big budget and an abundance of spare time?

Online employee surveys would appear to tick all the boxes. They represent a quick, easy and low cost solution. Surveys can be written and deployed in seconds, using email, web links and social networks invitations can be sent out immediately and for free and the results are collated and displayed in real time.

A corporate intranet is the perfect delivery platform.

By linking through to an online survey website a company can regularly conduct surveys so they become part and parcel of the daily operations.

With the ability of online surveys to produce real-time results the mood of the workforce can instantly gauged and collective and individual concerns highlighted.

A company can use survey results to expose problem areas and then use follow-up surveys to target specific concerns. With good information managers are able to get to the root of specific problems and prepare a considered response.

By conducting regular surveys a company is able to address small problems before they grow into much bigger problems that are then more difficult to address.

When management show willingness to consult with the workforce it is appreciated by most employees, not viewed as a sign of weakness but an indicator of good decision making.

It’s unusual to find a solution to management problems that is quick, easy and won’t break the bank but here one is.

If not repaired it doesn’t take long for a building with one broken window to quickly turn in to a building with a lot of broken windows. Addressing problems when they are small will prevent them from developing into larger problems.

The same is true when considering the level of employee satisfaction. Dissatisfaction can spread like wildfire and in the blink of an eye you can have the type of morale problems that are notoriously hard to resolve.

To ensure that your employees are satisfied you need to appreciate any day to day concerns that they may have and deal with them quickly. Keeping the initiative is important and it is nearly always better to give a little and often.

This turns out be a vicious circle. Fixing problems when they are small is also when they are at their cheapest to fix. Most employees would prefer their management to take the initiative with any prompting and if the do management can then operate from a strong position. Employees like strong, confident management and the management will gain the respect of the workforce if they take time to understand the issues.

Compare that with managers who are out of touch. If they are late in addressing problems they are always on the defensive, having to concede to demands they run the risk of losing credibility which in turn can lead to having to agree to less reasonable demands. It is neither big nor clever.

How then can organizations monitor the morale of the employees without a big budget and an abundance of spare time?

The most obvious solution is to conduct an online employee survey. They represent a quick, easy and low cost solution. Surveys can be written and deployed in seconds, using email, web links and social networks they cost nothing to disseminate and the results are collated and displayed in real time.

A corporate internet is the ideal delivery platform.

By linking through to an online survey website a company can regularly conduct surveys so they become part and parcel of the daily operations.

With an online survey’s ability to produce results in real-time the mood of the employees can rapidly be gauged and concerns highlighted both on a collective and individual level.

Businesses can use survey results to identify problem areas and then use follow-up surveys to specifically target raised concerns. With good information managers are able to identify specific problems and prepare a considered response.

By conducting regular surveys a company is able to address small problems before they grow into much bigger problems that are then more difficult to address.

When management show willingness to consult with the workforce it is appreciated by most employees, not viewed as a sign of weakness but an indicator of good decision making.

Every now and then management problems can be solved with something that is quick, easy and won’t break the bank; enjoy.

If a single broken window is not repaired it won’t be long before more windows are broken. Resolving problems when they are small will prevent them from developing into larger problems.

The same is true when considering the level of employee satisfaction. Dissatisfaction can spread like wildfire and in the blink of an eye you can have the type of morale problems that are notoriously hard to resolve.

To ensure that your employees are happy you need to understand what their problems and concerns are and it is important to deal with them early on. Keeping the initiative is really important and the secret is that it is better to give a little and often.

This turns out be just a vicious circle. Fixing the problem when it’s small is also when it’s easiest and when it’s cheapest. Employees prefer it if the management takes the initiative without being prompted and by taking the initiative the manager is acting in a position of strength. Employees like strong, confident management and a proactive approach generates respect not least because someone has taken the time to understand some of the employees’ issues.

Compare that with those managers who are out of touch. They arrive late at a problem so they are on the defensive, and with their credibility eroded they have to concede to demands which in turn could lead to further and less reasonable demands. It is neither big nor clever.

How then can a company monitor the morale of the employees without a big budget and an abundance of spare time?

offers a solution. They’re quick, easy to use, and a low cost solution. Surveys can be written and deployed in seconds, using email, web links and social networks they cost nothing to disseminate and the results are collated and displayed in real time.

The ideal delivery platform is the corporate internet.

By linking through to an online survey website a company can regularly conduct surveys so they become part and parcel of the daily operations.

With the real-time results that are a by product of online surveys the mood of the employees can be accurately gauged and individual and collective concerns highlighted.

Businesses can use survey results to identify problem areas and then use follow-up surveys to specifically target raised concerns. With good information managers are able to identify specific problems and prepare a considered response.

A major advantage of regular surveys is that it allows a company to address small problems in a timely manner avoiding ‘the straw that broke the camels back’ syndrome where a relatively insignificant incident unleashes a torrent of pent up concerns.

And don’t forget that the majority of employees appreciate being consulted so asking their opinion is not a sign of weakness but an indicator of good decision making.

It’s unusual to find a solution to management problems that is quick, easy and won’t break the bank but here one is.

If not repaired it won’t take long for a building with one broken window to quickly turn in to a building with many broken windows. Resolving problems when they are small will prevent them from developing into larger problems.

When considering the level of employee satisfaction the same is true. Dissatisfaction can spread like wildfire and in the blink of an eye you can have the type of morale problems that are notoriously hard to resolve.

To ensure that your employees are satisfied you need to appreciate any day to day problems that they may have and deal with them quickly. It is important to keep the initiative and a good tip is to give a little and often.

This turns out be a vicious circle. Fixing problems when they are small is also when they are at their cheapest to fix. And taking the initiative without being prompted puts the manager in a position of strength, which also suits the employees. Employees look for strong, confident management and having a proactive approach and taking time to understand the employees’ issues will gain the respect of the workforce.

Compare that with managers who are out of touch. They arrive late at a problem so they are on the defensive, and with their credibility eroded they have to concede to demands which in turn leads to further and less reasonable demands. It is not big and it is not clever.

How then can organizations monitor the morale of the employees without a big budget and an abundance of spare time?

The first port of call should be an online employee survey. Online surveys are quick, easy and low cost. Surveys can be written and deployed in seconds, using email, web links and social networks invitations can be sent out immediately and for free and the results are collated and displayed in real time.

The perfect delivery platform is the corporate internet.

By linking through to an online survey website a company can regularly conduct surveys so they become part and parcel of the daily operations.

With the ability of an online survey to produce real-time results the mood of the workforce can instantly gauged, concerns highlighted both on a collective and individual level.

Businesses can use survey results to identify problem areas and then use follow-up surveys to specifically target raised concerns. With good information managers are able to get to the root of specific problems and prepare a considered response.

By conducting regular surveys companies are able to address small problems before they grow into much bigger problems that are then more difficult to address.

And don’t forget that the majority of employees appreciate being consulted so asking their opinion is not a sign of weakness but an indicator of good decision making.

Once in a blue moon a manager’s problem can be solved with something that is quick, easy and won’t break the bank; that looks like a blue moon.