Posts Tagged ‘fridge magnets’
Master the fridges, hearts and minds of your customers
In the battle for space in consumer’s minds, fridge magnets wiggle in.
With an average of fifteen daily openings it is a centre point for family life – fridge magnets do get seen . Once there, they have a knack of sticking around…ready for the right time the home owner wants the service, product or help.
Key to being kept, is the importance of the message to the home owner – will they ever need what’s on offer – and if so, it’s onto the fridge
In advertising terms they are non-perishable and keep on going on and on. Can you imagine; there are fridge magnets from twenty years ago, still in use today? You will discover NO other form of advertising that lasts the time like a magnet.
They can come in many forms, with the most common fridge magnets being rectangular and square shapes with either square or round corners. They are readily available in a variety of sizes from postage stamp size and upward. And it will be no great shock how the larger the size, the greater the price.
In a competitive world, even getting your message through is a challenge. Brilliant graphics, and a great offer, all build that looked for instant memorability – you need message retention!
That may be, a move to having a fridge magnet shaped to be relevant to your business. Reflecting on it – a real estate person could have a house; a chicken takeaway shop, a chicken; a plumber, a tap; a car mechanic, a car – the opportunities are endless. Sure, there are many standard shapes to choose from, but if you need something in the way of a special shape, it can be done.
For every organization it’s about having the message noticed, of having it retained and being there when your prospect needs help . For many organizations, fridge magnets do that well; year after year. Building a business using fridge magnets is an investment in the future.
Fridge magnets easily handed out on car
In a time short world we’re always looking for just the right fast fix of relevant information; having it at hand when we most need it. Need was in search of a solution….
The information providers required their message under consumer’s noses and consumers hoped for that easy access to a fast fix for their next problem – the fridge magnets were giving those solutions.
Arrive the fridge magnet – an easily imprintable medium to get images on the family fridge. Discovered in the 1970’s the fridge magnet has grown ever more to occupy the sacred advertising space on the home fridge. This piece of advertising real estate is now home to information on your local plumber, electrician, fast food pizza shop, takeaways, local politicians and so on and so on.
The might of a humble fridge magnet relies in the reality that an average fridge is visited – read viewed – some 17 times each day. That’s a lot of exposure.
Hot on the heels of the fridge magnet is the fridge magnet marketing card. They have a magnetic patch on a small portion on the card’s obverse side. The principal benefits of the magnetic marketing card are its lower cost and its lower weight and hence lower distribution cost.
For many companies needing to get a larger than average message onto the family fridge, they are a brilliant choice.
A further extension of the fridge magnet has been the manufacture of even thicker material suitable for car magnets. So these car magnets offer never seen before flexibility, to businesses, to utilize their vehicles as moving billboard.
A recent marketing innovation is to invite passers-by your car, take a fridge magnet off the vehicle; combining the promotion of the company’s message and products with their means of contacting the company. This is a novel use of fridge and car magnet to the benefit of company and consumer.