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Posts Tagged ‘online surveys’

What will conducting effective market research teach you?

Know your customers – Market research will help you better understand your customers in a number of ways including demographic information such as their age, gender and geographic spread. The better you know your customer the easier it is to target your marketing and fine tune your product or service.

Know your target market – Who exactly are your existing customers and where do they live? What age group does your product or service appeal to? Who are your potential customers and where do they live?

Know your competition – Market Research will help you measure your service compared to others. What are the strengths and weaknesses of your organization and are you improving in the right areas?

Products and services – Do you have the products or services that people want? Are your products and services value for money? How do your services and products compare to that of your competitors? Can you deliver, do you deliver, should you deliver?

Ease of doing business – Do your customers find it easy to deal with you and when they visit your store and/or website do they find what they want? Is there enough good advice and assistance on hand? Do you make it easy for your customers to buy? Are all your employees properly trained, knowledgeable, helpful and available?

Marketing – Is your marketing reaching the right people and is the marketing message clear and effective. Which are the least effective marketing channels?

Do people understand your marketing message? Does all your marketing correctly reflect your brand? Do you advertise through the right channels? Are you reaching your target audience?

With the power of the Internet it is now very easy to conduct market research using one of the many online survey software sites that make conducting surveys and collating good market research intelligence quick, easy and extremely cost effective.

What are the things you can learn by conducting effective market research?

Know your customers – Market research will help you better understand your customers in a number of ways including demographic information such as their age, gender and geographic spread. The better you know your customer the easier it is to target your marketing and fine tune your product or service.

Know your target market – Who exactly are your existing customers and where do they live? Does your product or service appeal to specific age group? Do you know who your potential customers are and where they live?

Know your competition – Market Research will help you measure your service compared to others. What are the strengths and weaknesses of your business and are you improving in the areas that customers demand?

Products and services – Do you have the products or services that people want? Are your products and services value for money? How do your services and products match up to that of your competitors? If you have a product can you, do you, should you deliver directly to your customer?

Ease of doing business – Do your customers find it easy to deal with you and when they visit your store and/or website do they find what they want? Is there sufficient advice and assistance on hand? Do people find it easy to buy from you? Are your staff properly trained, knowledgeable, helpful and available?

Marketing – Is your marketing reaching the right people and is the marketing message clear and effective. Which marketing channels are effective and which ones are ineffective?

Do the right people understand your marketing message? Does your marketing material properly represent your brand? Do you use the correct advertising and promotion channels? Are you reaching the right people?

With the power of the Internet it is now very easy to conduct market research using one of the many online survey software sites that make conducting surveys and collating good market research intelligence quick, easy and extremely cost effective.

If not repaired it won’t take long for a building with one broken window to quickly turn in to a building with many broken windows. Resolving problems when they are small will prevent them from developing into larger problems.

The same is true when considering the level of employee satisfaction. Dissatisfaction can spread like wildfire and in the blink of an eye you can have the type of morale problems that are notoriously hard to resolve.

Ensuring your employees are happy is mostly about being tuned into what their problems are and, importantly, dealing with them early on. Keeping the initiative is important and it is nearly always better to give a little and often.

This turns out be a vicious circle. Fixing the problem when it’s small is also when it’s easiest and when it’s cheapest. Employees prefer it if the management takes the initiative without being prompted and by taking the initiative the manager is acting in a position of strength. Employees look for strong, confident management and having a proactive approach and taking time to understand the employees’ issues will gain the respect of the workforce.

Compare that with managers who are out of touch. Arriving late to a problem they are on the defensive, their credibility at risk as they may have to concede to demands which can lead to further and less reasonable demands. It’s not big and it’s not clever.

The issue, then, is how to go about monitoring the morale of a company without a big budget and without much spare time?

An online employee survey offers a solution. They offer a solution that is quick, easy and low cost. Surveys can be written and deployed in seconds, using email, web links and social networks they cost nothing to disseminate and the results are collated and displayed in real time.

A corporate internet is the perfect delivery platform.

By linking through to an online survey website a company can regularly conduct surveys so they become part and parcel of the daily operations.

With the ability of an online survey to produce real-time results the mood of the workforce can instantly gauged, concerns highlighted both on a collective and individual level.

Businesses can use survey results to highlight problem areas and then use follow-up surveys to target specific concerns. With good information managers are able to identify specific problems and prepare a considered response.

A major advantage of regular surveys is that it allows a company to address small problems in a timely manner avoiding ‘the straw that broke the camels back’ syndrome where a relatively insignificant incident unleashes a torrent of pent up concerns.

When management show willingness to consult with the workforce it is appreciated by most employees, not viewed as a sign of weakness but an indicator of good decision making.

Very occasionally management problems can be solved with something that is quick, easy and won’t break the bank; this is fortunately just one of those occasions.

By conducting effective market research what you can learn?

Know your customers – Market research will help you better understand your customers in a number of ways including demographic information such as their age, gender and geographic spread. The better you know your customer the easier it is to fine tune your product or service towards the target market.

Know your target market – Who exactly are your existing customers and where do they live? Does your service or product appeal to specific age group? Who are your potential customers and where do they live?

Know your competition – Market Research will help you measure your service compared to others. What are the strengths and weaknesses of your organization and are you improving in the right areas?

Products and services – Do you have the products or services that people want? Does your business represent value for money? How do your products and services compare to that of your competitors? Can you, do you, should you deliver directly to your customer?

Ease of doing business – Do your customers find it easy to deal with you and when they visit your store and/or website do they find what they want? Is there sufficient advice and assistance on hand be it in the form of notices, leaflets or human assistance? Do people find it easy to buy from you? Are all your employees properly trained, helpful, knowledgeable and available?

Marketing – Is your marketing reaching the right people and is the marketing message clear and effective. What are the marketing channels that are available to you, which ones should you concentrate on and which, if any, should you consider dropping?

Do the right people understand your marketing message? Does your marketing material properly reflect your brand? Do you use the right promotion channels? Are you reaching the right people?

With the power of the Internet it is now very easy to conduct market research using one of the many online survey software sites that make conducting surveys and collating good market research intelligence quick, easy and extremely cost effective.

By conducting effective market research what you can learn?

Know your customers – Market research will help you better understand your customers in a number of ways including demographic information such as their age, gender and geographic spread. The better you know your customer the easier it is to target your marketing and fine tune your product or service.

Know your target market – Who exactly are your existing customers and where do they live? Does your service or product appeal to specific age group? Do you know who your potential customers are and where they live?

Know your competition – Market Research will help you measure your service compared to others. What are the strengths and weaknesses of your organization and are you improving in the right areas?

Products and services – Do you have the products or services that people want? Do you represent value for money? How do your organization’s products and services compare to those of your competitors? If you have a product can you deliver, do you deliver, should you deliver?

Ease of doing business – Do your customers find it easy to deal with you and when they visit your store and/or website do they find what they want? Is there sufficient advice and assistance on hand? Do you make it easy for people to buy from you? Are your employees properly trained, knowledgeable, helpful and available?

Marketing – Is your marketing reaching the right people and is the marketing message clear and effective. Which marketing channels are effective and which ones are ineffective?

Is the marketing message understood? Does your marketing properly embody your brand? Are the right channels being used to advertise? Are you reaching your target audience?

With the power of the Internet it is now very easy to conduct market research using one of the many online survey software sites that make conducting surveys and collating good market research intelligence quick, easy and extremely cost effective.

By conducting effective market research what you can learn?

Know your customers – Market research will help you better understand your customers in a number of ways including demographic information such as their age, gender and geographic spread. The better you know your customer the easier it is to fine tune your product or service towards the target market.

Know your target market – Who exactly are your existing customers and where do they live? Does your service or product appeal to specific age groups? Do you know who your potential customers are and where they live?

Know your competition – Market Research will help you measure your service compared to others. What are the strengths and weaknesses of your organization and are you improving in the right areas?

Products and services – Do you have the products or services that people want? Are your products and services value for money? How do your products and services match up to that of your competitors? Can you, do you, should you deliver?

Ease of doing business – Do your customers find it easy to deal with you and when they visit your store and/or website do they find what they want? Is there sufficient advice and assistance on hand be it in the form of notices, leaflets or human assistance? Do you make it easy for your customers to buy? Are all your staff properly trained, knowledgeable, helpful and available?

Marketing – Is your marketing reaching the right people and is the marketing message clear and effective. What marketing channels are available to you, which ones should you focus on and which, if any, should you drop?

Is the marketing message understood? Does all your marketing correctly embody your brand? Do you use the right channels to advertise? Are you reaching your target audience?

With the power of the Internet it is now very easy to conduct market research using one of the many online survey software sites that make conducting surveys and collating good market research intelligence quick, easy and extremely cost effective.

For any business that wants to offer products or services that are highly focused and well targeted market research is important. Business decisions based on good market research can minimise risk and pay dividends. By making market research part and parcel of the business process and conducting market research throughout the life cycle of a product or service market research will bring the following benefits:-

• Market research will help you better communicate – Your current customers experiences are a valuable information source, not only will they allow you to gauge how well you currently meet their expectations they can also tell you where you are getting things right and more importantly where you are getting things wrong. By consulting with the customer you not only show them that you care but the guesswork is taken out of customer services.
• Market research helps you identify opportunities – If you are planning to launch a new product and want to know how people will react then market research will help, not only in predicting how well the product will be received, but also by testing the marketing message to see if that needs to be adjusted.
• Market research will minimise risk – Market research can identifying what is needed for a new service and product and ensure that the development of a product matches demand.
• Market research creates benchmarks and helps you measure your progress – By establishing a benchmark you then have a useful reference to allow you to measure your progress – If you do not measure you will not be able to properly gauge how well your business is performing. Early research can identify where improvements need to be made to a new service or where there are flaws in a product, by conducting regular market research it will identify if improvements are being made and, if positive, will in turn help motivate a development team.

Considering the benefits that market research will bring to any organization it is perhaps surprising how few businesses invest sufficient resources to gather good intelligence that will help them improve business. Many may think that market research takes too much time and effort but that is just not the case anymore as through the power of the Internet online survey software is readily available and vital market research data can now be gathered in a quick, simple and cost effective manner.

Market research is an essential element of any organization that wants to offer products or services that are focused and well targeted. Business decisions that are based on good intelligence and good market research can minimise risk and pay dividends. By making market research part and parcel of the business process and conducting market research throughout the life cycle of a product or service market research will bring the following benefits:-

• Market research will help you better communicate – Your current customers experiences are a valuable information source, not only will they allow you to gauge how well you currently meet their expectations they can also tell you where you are getting things right and more importantly where you are getting things wrong. By asking you take the guesswork out of customer services and demonstrate to the customer that you care.
• Market research helps you identify opportunities – If you are planning to launch a new product and want to know how people will react then market research will help, not only in predicting how well the product will be received, but also by testing the marketing message to see if that needs to be adjusted.
• Market research will minimise risk – Market research can identifying what is needed for a new service and product and ensure that the development of a product matches demand.
• Market research creates benchmarks and helps you measure your progress – Unless you measure you will not be able to properly gauge how well your business is performing. Early research may highlight glaring holes in your service or short falls in your product, regular market research will show if improvements are being made and, if positive, will help motivate a team.

Market research brings considerable benefits and it is perhaps surprising how few businesses invest sufficient resources to gather good intelligence that will help them improve business. Many may think that market research takes too much time and effort but that is just not the case anymore as through the power of the Internet online survey software is readily available and vital market research data can now be gathered in a quick, simple and cost effective manner.

It is fairly easy and even free for a webmaster to use tools to analyse their website traffic, monitor the number of visitors, report of the web pages that have been accessed and the length of time each visitor spends accessing the website.

However, despite the vast amount of detailed information that can be collected what will always be missing is information that will tell the webmaster exactly what the visitor was thinking. Did they like the website? Was the layout clear or confusing? Was navigating the website easy and did they find the information they wanted?

A website may be generating sales but why are there some people that are visiting the website and not buying anything? Was the reason because they didn’t like what was being offered, or was it that they couldn’t find what they wanted even though it was there?

Website surveys provide webmasters with an excellent and accurate method of answering these types of questions. Direct feedback from the website visitors cuts to the chase, no need to guess, just ask the visitors themselves how they found the site and if they found what they were looking for.

With an online survey webmasters can find out:-

• How often do people visit the website?
• How did they reach the website?
• Are they interested in the website for business or pleasure reasons?
• Was the information they were looking for found on the website?
• How easy was it for them to navigate the website?
• Would they recommend the website?

A good website survey will be brief and will gather information that once analysed will provide valuable information to help improve the website.

An alternative to a more traditional customer survey would be to ask just one or two questions at strategic points. One example would be to ask visitors at the end of the registration process if they found the procedure quick and easy; another example would be after ordering an item the customer could be asked if they found the ordering procedure and payment methods to their liking. To make sure that the questions do not become repetitive to regular visitors the website can be programmed so that the questions are only asked once per registered user.

Website surveys take the mystery out of working out what visitors think of a website and using Online Survey Software they are quick and easy to design and once implemented will really become the webmaster’s assistant.

To see a sample website survey please follow the link: Sample Website Survey

It is fairly easy and even free for a webmaster to use tools to analyse their website traffic, monitor the number of visitors, report of the web pages that have been accessed and the length of time each visitor spends accessing the website.

However, despite the considerable data available what is missing is anything to tell the webmaster what the visitor was thinking. Did they dislike the site? Was the layout easy to understand or confusing? Was navigating the website easy and did they find the information they wanted?

A website may be generating sales but why are some people that visit the website not buying anything? Was it because they didn’t like what was being offered or they couldn’t find what they wanted?

Website surveys provide webmasters with an excellent and accurate method of answering these types of questions. Direct feedback from the website visitors means that there is no longer the need to guess, just ask the visitors how they found the site and if they found what they were looking for.

With an online survey webmasters can find out:-

• How often do people visit the website?
• How did they discover the website?
• Are they interested in the website for business or pleasure?
• Was the information they were looking for found on the website?
• How easy was it for them to navigate the website?
• Would they be prepared to recommend the website to others?

A good website survey will be concise and will collate information that once analyzed will provide valuable information to help improve the website.

An alternative to a traditional survey would be to embed one or two survey questions within the website after specific procedures. For example, ask visitors at the end of the registration process if they found the procedure quick and easy; or after ordering an item ask if they found the ordering procedure and payment methods straightforward. To ensure that the questions don’t become repetitive to regular visitors the website can be programmed so that the questions are only asked once per registered user.

Website surveys take the mystery out of working out what visitors think of a website and using Online Survey Software they are quick and easy to design and once implemented will really become the webmaster’s assistant.

To see a sample website survey please follow the link: Sample Website Survey