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There are many tools available to a webmaster to analyse website traffic allowing them to monitor the number of visitors, see what pages have been accessed and even the length of time each visitor spends accessing the website.

However, despite the considerable data available what is missing is anything to tell the webmaster what the visitor was thinking. Did they dislike the website? Was the layout easy to understand or just plain confusing? Was it easy to navigate the website and were they able to find the information they wanted?

A website may be generating sales but why are there some people that are visiting the website and not buying anything? Was the reason because they didn’t like what was being offered, or was it that they couldn’t find what they wanted even though it was there?

Website surveys provide webmasters with an excellent and accurate method of answering these types of questions. Direct feedback from the website visitors means that there is no longer the need to guess, just ask the visitors how they found the site and if they found what they were looking for.

With an online survey webmasters can find out:-

• How often do people visit the website?
• How did they discover the website?
• Are they interested in the website for business or pleasure reasons?
• Were they able to find the information they were looking for?
• How easy was it for them to navigate the website?
• Would they recommend the website?

A good website survey will be concise and will collate information that once analyzed will provide valuable information to help improve the website.

Another alternative to a traditional survey is to embed one or two survey questions within the website after specific procedures. One example would be to ask visitors at the end of the registration process if they found the procedure quick and easy; another example would be after ordering an item the customer could be asked if they found the ordering procedure and payment methods to their liking. To ensure that the questions don’t become repetitive to regular visitors the website can be programmed so that the questions are only asked once per registered user.

Website surveys take the mystery out of working out what visitors think of a website and using Online Survey Software they are quick and easy to design and once implemented will really become the webmaster’s assistant.

To see a sample website survey please follow the link: Sample Website Survey

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